Magic Spoon reimagines your favorite childhood breakfast into a high-protein, grown up cereal to power your days. Since launching in 2019, we've become one of the fastest growing DTC brands, Forbes called us the future of cereal , TIME Magazine named us in their Top 100 inventions, and we've launched in cereal aisles nationwide in Target, Walmart, Kroger, Albertsons & more.
We're looking for a world-class brand marketer to orchestrate and evolve our brand presence as we enter further into our omni-channel era. You'll lead our Creative, Social, and Customer Experience teams to elevate the Magic Spoon brand to the next level through creative storytelling, partnerships, and campaigns. This role reports to our Chief Commercial Officer.
This is a full time, in-person/hybrid role (Tues, Weds + Thurs in office) based in Tribeca, NYC.
As (Sr) Director of Brand Marketing you'll:
Oversee brand marketing channels including Creative, Organic Social, PR/Comms, Customer Experience, and PartnershipsLead strategy development for social media platforms including Instagram, TikTok, Twitter, ThreadsSet annual PR goals and work with our agency to support best utilization of funding to drive impressions and awarenessSupport our customer facing team members in bringing brand aligned messaging across email and social media commentsExplore opportunities for meaningful and authentic collaborationsOwn marketing KPIs related to awareness, trial, repeat and brand healthIncorporate disparate insights tools into grounded assessment of targetSupport brand launch moments large and small, leading omni-channel activationsCollaborate with leadership & other commercial teams to advance brand positioning workWork closely with Growth and Retail teams to ensure that creative assets and PR strategy support our net sales goalsManage non-working dollars through management of freelance talentBring a can-do attitude, supporting creative needs and content ideationMinimum Requirements:
- 8+ years of brand marketing experience with CPG brand, ideally with omnichannel focus
- 5+ years management experience and 1+ years managing teams of 4+ people
- Experience at a brand that is over $50MM in revenue, ideally $100MM+ with growth of 30%+ / year
- Experience managing in-house creatives or extensive creative agency management experience
- Experience leading in-house organic social and PR agencies
- Strong experience in leading packaging development work
- Strong project management skills
- Comfortable leading and executing cross-functional launches and campaigns
- An obsession with brand, creative, and storytelling
- A love of food, fitness, wellness, and startups
What we value:
- Hold on to the Dream: Prioritize your work/life balance.
- Don't miss the bowl for the loops: Prioritize collaboration over ego.
- Be a Fruit Loop in a world of Cheerios: Celebrate and care for everyone.
- Pour your own milk…and don't be afraid to spill a little: Use your best judgment to make decisions.
Benefits:
- Competitive salary & equity
- 100% covered Health, Vision, Dental insurance
- Bonus eligibility
- 401(k)
- Generous parental leave
- Unlimited vacation
- Catered lunch in office
- Dog friendly office
- Unlimited cereal
Magic Spoon is committed to building a company that includes individuals across different backgrounds and perspectives.
Magic Spoon intends to offer competitive base pay within the stated range, dependent on job-related factors such as experience, skills, and qualifications. The anticipated annual base salary range for this role is $175,000-$225,000.
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