Account-Based Marketing Associate - GEP Worldwide : Job Details

GEP is a diverse, creative team of people passionate about procurement. We invest ourselves entirely in our client's success, creating strong collaborative relationships that deliver extraordinary value year after year.Our clients include market global leaders with far-flung international operations, Fortune 500 and Global 2000 enterprises, leading government and public institutions.

We deliver practical, effective services and software that enable procurement leaders to maximize their impact on business operations, strategy and financial performance. That's just some of the things that we do in our quest to build a beautiful company, enjoy the journey and make a difference. GEP is a place where individuality is prized, and talent respected. We're focused on what is real and effective. GEP is where good ideas and great people are recognized, results matter, and ability and hard work drive achievements. We're a learning organization, actively looking for people to help shape, grow and continually improve us.

Are you one of us?

GEP is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, protected veteran status, disability status, or any other characteristics protected by federal, state or local law. We are committed to hiring and valuing a global diverse work team. GEP is proud to be an EEO/AA employer M/F/D/V.

For more information please visit us on GEP.com or check us out on LinkedIn.com.

We are seeking a Business Development Associate to support our different verticals. This role is ideal for recent college graduates with consulting, supply chain, or strategic sourcing experience who are eager to work alongside Business Development (BD) leaders to drive growth. The ideal candidate will help identify and develop new business opportunities, support go-to-market strategies, and enhance client engagement in the Energy and Utilities sector.

This is a great opportunity to leverage industry knowledge, analytical skills, and marketing strategies to expand business relationships and accelerate sales cycles.

• Business Growth: Support BD leaders in identifying, developing, and nurturing new opportunities in our different sectors.
• Market Research & Strategy: Conduct research, analyze trends, and assist in shaping go-to-market strategies for key offerings.
• Client Engagement: Assist in lead generation, set up meetings with qualified prospects, and contribute to proposals and presentations.
• Sales & Marketing Support: Develop sales collateral, support targeted campaigns, and help execute account-based marketing (ABM) strategies.
• Performance Analysis: Track and measure the success of business development efforts, optimizing strategies based on data-driven insights.

Career Progression (12-18 months):

After excelling in the role for 12-18 months, potential career advancements within the Business Development team may include:

• ABM Lead: Lead larger-scale inside sales initiatives, manage a team of junior sales specialists, and take on higher-level strategic responsibilities within the ABM function.
• Business Development Specialist: Transition into a more specialized role within the Business Development team, focusing on in-depth prospecting, lead conversion, and account management.
• Account Executive: Progress into a direct sales role to manage and grow key accounts, focusing on closing deals and expanding business opportunities.

Key Performance Indicators (KPIs):

Success in the Inside Sales ABM Lead role will be evaluated based on the following key performance indicators:

• Quantity and quality of outbound emails and calls leading to successful sales leads generated
• Effectiveness of email and content creation in driving engagement and interest from prospects
• Conversion rate of leads expressing interest in GEP's services due to the ABM team's inside sales efforts

• 1-3+ years of experience in business development, consulting, supply chain, category management, or strategic sourcing.
• Strong research and analytical skills to assess market trends and business opportunities.
• Exposure to development of client proposals and business cases.
• Excellent communication and presentation skills, with the ability to engage stakeholders at various levels.
• Ability to manage multiple projects, prioritize tasks, and work in a fast-paced environment.
• Experience with CRM tools (Salesforce, HubSpot) and marketing automation platforms is a plus.

Why Join Us?

• Work closely with senior BD leaders to shape strategic growth initiatives in the Energy & Utilities sector.
• Gain exposure to high-value enterprise accounts and contribute to business expansion efforts.
• Opportunity to leverage consulting and supply chain expertise in a dynamic sales environment.
• Professional growth and mentorship from industry leaders in business development and consulting.