Account Director - Nexstar Broadcasting : Job Details

Account Director

Nexstar Broadcasting

Job Location : New York,NY, USA

Posted on : 2024-10-24T17:47:03Z

Job Description :

Who are we:

We are Nexstar Media Group, Inc., the largest TV station operator in the country. And we are also a technology company ready to embark upon transformative growth over the next decade. We produce and distribute engaging local and national news, sports and entertainment content across television, streaming and digital platforms, including nearly 300,000 hours of original video content each year.

Nexstar owns America's largest local broadcasting group comprised of top network affiliates, with 200+ owned or partner stations in 116+ U.S. markets reaching 212 million people. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform and video-on-demand advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering.

We are extremely proud of our collection of outstanding television stations, digital businesses, and talented employees nationwide. Within Nexstar Advertising, we are excited to reimagine and transform our division; investing and building for the future while forging a culture that promotes our entrepreneurial spirit, embraces bold thinking, and challenges the conventional way. If you have the curiosity, passion, are inclusive and collaborative, work with us, and let's continue to make a difference for all our stakeholders ~ our colleagues, our customers, our owners, and the communities in which we operate.

Title: Events Account Executive / Director

Reports to: VP, Sales

Salary: $100K - 150K (commensurate with experience)

Location: NYC

Position Summary:

The Events Account Executive is responsible for achieving sales performance, meeting, and exceeding revenue and growth targets for Nexstar's The Hill national events business. Will execute go to market strategies for the Hill while leveraging the broader portfolio. Will have overall responsibility selling events and related media amplification. Will work to ensure The Hill events are a ‘must-buy' for advertisers across finance, technology, healthcare, and thought leadership in various sectors. Will achieve revenue goals.

Responsibilities include:

  • Will grow Nexstar's The Hill national events business.

  • Deliver sales performance, sales targets and growth prospects as well as monetization (pricing, inventory) opportunities, etc.

  • Seek new advertisers to drive revenue and build sponsorship packages.

  • Will have overall responsibility selling events.

  • Develop and execute go-to-market sales strategies which result in exceeding revenue targets.

  • Will have an in-depth knowledge of the thought leadership events and advertising landscape with the ability to build and expand events business.

  • Achieve individual quota and sales targets.

  • Will partner with agencies and clients directly:

  • Responsible for selling the Hill national events; will leverage the portfolio where possible.

  • Will focus on thought leadership initiatives and programs

  • Leverage The Hill brand cache

  • Build and manage relationships with key clients and agency partners

  • Capture more strategic high-value opportunities with national shops/agencies.

  • Create differentiation in market to drive leadership

  • Create conversion & awareness

  • Ensure pipeline management and sales goals are met and provide a point of view on how to accelerate growth.

  • Cultivate new business and collaborate across the organization to grow existing business.

  • Will nurture and enhance relationships to become a more advanced resource for our clients.

  • Ensure a customer-first approach.

About you:

  • 10+ years' experience in events/sponsorship sales

  • Thought Leadership sales experience required

  • Bachelor's degree preferred

  • Proven track record translating partnerships into results

  • Related experience in digital advertising sales

  • Established relationships with key agency and client contacts within the market

  • Excellent communication skills, and ability to develop and present strategic updates to internal and external stakeholders

  • Strategic thinker, creative problem solver, resourceful

  • Exceptional ability to develop and maintain cross-functional relationships

  • Must have strong relationships within finance, healthcare and technology

Nexstar offers full time employees a comprehensive benefits package to include medical, life and short-term disability insurance, worker's compensation, and unemployment insurance, 401(k) retirement plan, paid holidays, paid vacation, paid sick time, employee assistance program, bereavement leave, jury duty service time off, military leave, and medical/maternity & family leave.

Nexstar is committed to attracting, developing, and retaining the industry's top talent. In compliance with the provisions of all applicable state and federal civil rights laws, every effort will be made to employ the most qualified individuals without regard to race, color, religion, disability, age, sex, national origin, citizenship, veteran's status, sexual orientation, military status, or any other protected personal characteristic. Additionally, it is and shall continue to be our policy to provide promotion and advancement opportunities within the Company in a nondiscriminatory fashion based on merit, qualifications, and ability.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America's largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar's national television properties include The CW, America's fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company's portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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