Job Location : all cities,MD, USA
DWA With offices in Sydney, San Francisco, Boston, London, Munich, Beijing, Bangalore and Singapore, DWA is the world's largest and most respected media planning and buying agency specialising exclusively in the technology sector. DWA is media-agnostic and ROI-focused, developing campaigns for B2B and B2C clients that incorporate digital, out-of-home, TV, radio, print and ambient. Third-party tracking and search are both used to measure campaign effectiveness in solving the client's problems whether success is judged according to brand uplift, lead generation, drive to store or other criteria.
So, what's so great about focusing on technology clients?
Whether it's synching up multiple devices to get things done seamlessly, playing Angry Birds or saving your data in the online cloud so you can access it when, where and on what device you want, technology is part of every minute of our lives, at work, at rest, at play.
DWA work with a host of global brands in the business and consumer technology space, connecting our partners to their key audiences. The end-user: it's all about getting technology to work for them, their colleagues, their homes and their companies, on their terms.
Job DescriptionCompany Description:
DWA is now part ofMerkle.Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices.For more than 30 years, Fortune 1000 companies and leading non-profit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.
Job Description:
We are looking for a highly qualified Account Director with experience in multiple digital marketing channels, as well as leading projects to greatness.The key role for the AD will be to deliver leadership across the key accounts within DWA India's portfolio. S/he will have responsibility for his/her group's P&L and the professional development of their staff as well as fostering strong relationships with key clients. The AD will come from a media planning background and be able to deliver strategic and innovative campaigns for their clients. In addition, s/he will assist on new business projects as required.
Key Attributes
Specific Responsibilities
Qualifications and Skills
Key Relationships
Senior Client marketing leaders, the CMO, day to day Marketing teams, DWA + Merkle Network, and media owners.
Additional Information:
Merklefosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers.We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.
QualificationsQualifications and Skills
Key interfaces:Management team, Planning and/or Buying Managers, Media assistants. Client marketing and business personnel, media suppliers, creative and PR agencies
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