Account Supervisor, Strategy - Butler/Till : Job Details

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).SUMMARY The Account Supervisor, Strategy, is a creative problem solver and critical thinker, responsible for developing comprehensive strategies that drive growth and customer engagement in our advertising programs. This analytical role requires a deep understanding of market trends, customer behavior, and competitive landscapes to create data-driven recommendations across various channels, including digital, social media, content, traditional media, and creative.As an experienced professional, you will collaborate with cross-functional teams-such as creative, channel, program solution owners, and sales-to ensure marketing initiatives align with the client's objectives and resonate with target audiences.Ideal candidates are innovative and analytical, capable of identifying new opportunities to evolve advertising programs. This client-facing role demands a strong understanding of the marketing ecosystem, storytelling skills, and the ability to translate complex ideas into actionable strategies that deliver measurable results.KEY OUTCOMES & RESPONSIBILITIES Key Outcome: Supports creation of strategic marketing solutions that align with client business goals Key Responsibilities: Develops and articulates comprehensive strategies for programs that support overall business objectives.Defines program goals, objectives, and key performance indicators to measure success.Works cross-functionally to design program components, including initiatives, activities, and deliverables, to achieve desired outcomes. Actively participates and engages with clients to understand business needs that can be supported with marketing program opportunities. Conducts need assessments and market research to identify opportunities and gaps to support program enhancement. Works closely with internal teams, including marketing, sales, channel and creative, to ensure cohesive and effective strategy execution.Understands, aligns and drives creative strategy in support of program performance.Key Outcome: Ensures marketing solutions remain relevant and effective by staying informed about current trends and industry developments. Key Responsibilities: Accountable to maintaining evergreen knowledge of landscape evolution, translating where the communications/media is going' to how that impacts client and program strategy. Stay updated with the latest marketing trends, tools and technologies to enhance program offerings and provide innovative solutions.Share relevant trends, insights, and best practices with internal teams to foster a culture of continuous learning.Provide recommendations to clients and internal stakeholders based on trend analysis and market research. Suggests new strategies or adjustments based on emerging trends and client needs. Provides POV and action plans to address new ideas in the market.Key Outcome: Provides meaningful insights to distributed reporting that connects to program goals and KPIs, highlighting strengths while identifying opportunities for enhancement. Key Responsibilities: Identify trends, patterns, and anomalies in the data to draw meaningful conclusions.Build actionable insights based on program reporting. Track and analyze program performance against established KPIs and objectives.Evaluate program effectiveness and make data-driven recommendations for improvements. Work cross-functionally to prepare and present program reports, status updates, and performance evaluations.Analyze gaps in performance and suggest actionable recommendations for addressing these opportunities.Other Responsibilities: Other responsibilities may be required due to business needs and scope of work. RequirementsQUALIFICATIONS REQUIRED QUALIFICATIONS 6+ years of experience in a strategic facing marketing role, preferably in an agency setting. Bachelor's degree in communications, media, marketing, sales, or related field.A combination of education and experience will be considered.Strong analytical skills, with the ability to derive insights from data and make data-driven recommendations.Strong understanding of data available from various syndicated research tools (e.g. competitive intel, audience insights, etc.).Self-motivated, results-oriented, and able to thrive in a fast-paced environment.Strong presentation skills and ability to work under stress and meet deadlines.Strong understanding of the Marketing Ecosystem and its components inclusive of both online and offline channels.Proficient with Microsoft Office tools, including Microsoft Word, Excel (including pivot tables), and PowerPoint.PREFERRED QUALIFICATIONS Experience working in an agency setting.Demonstrated ability to manage complex projects, collaborating cross-functionally with other teams, as required.Strong presentation and public speaking skills.Familiarity with Google Documents and Power BI preferred. CORE COMPETENCIES CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients. COLLABORATIVE: Working with teams and across the organization with ease.OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances.RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis; plans and aligns with key team members before acting.WORK ENVIRONMENT & PHYSICAL DEMANDS The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions. COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work. EEO DISCLAIMER Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. COMPENSATION Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $61,000 - $86,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. This is just one component of Butler/Till's total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.