Job Description:
Pirawna was founded in 2015 to help great consumer products grow on Amazon. We focus on marketing, listing optimization, inventory forecasting & management, and best-in-class seller strategies. Our business is growing rapidly, and we are looking for the best people to help us meet our fullest potential. Pirawna is fun, dynamic, and, most importantly, we love helping our clients succeed on Amazon.
Position Overview:
The Amazon Marketing Account Manager will work directly with our VP's of Marketplace Operations and COO + CEO to promote our clients' Amazon business and are responsible for driving conversion and traffic to achieve our Amazon objectives. The Amazon Marketing Account Manager will be responsible for interfacing with a multitude of clients that each have their unique set of demands.
Primary Job Functions:
- Correspond and consult with clients via email, phone calls, in-person meetings, and reports
- Work with the pirawna Ops Team , and client teams to deliver accelerated sales trajectories for our clients while also delivering excellent customer support.
- Manage PPC Amazon Advertising at a granular level to drive customer acquisition - without blowing budget
- Introduce clients to PPC concepts and develop strategies based on clients' goals
- Set up/monitor/optimize/report on KPIs to drive results and communicate them well.
- Oversee inventory levels and coordinate with client ops teams to always stay in stock
- Create best-in-class Amazon catalog pages with a focus on SEO
- Create optimized content for use on the platform including but not limited to: Brand Stores, A+ content, Amazon Posts, SEO friendly titles, backend keywords, etc.
- Help execute marketing promotions, online coupons, promo codes, etc.
Additional responsibilities
- Learn how to do basic catalog changes including image uploads, title changes, new item set-up, etc. to have a good understanding of Amazon's case log process
- Manage advertising/promotional budgets for multiple clients at once
- Optimize product sales potential through meaningful content and images
Qualifications:
- Must be authorized to work in the United States
- 2+ years experience in at least some of the following areas (willing to train in areas to fill gaps):
- eCommerce channels, especially Amazon.com
- Marketing (online advertising experience a plus)
- Detail-oriented with strong organizational and project management skills
- Client/account management experience
- Demonstrated experience as an effective team member with strong communications skills, reliability/integrity/maturity, and ability to self-start
- Must be comfortable with the learning curve/constant change that comes with operating in a fast-moving, ever-changing world of Amazon
- Must be a team player. We are making strides in terms of process and efficiency, but we also need people willing to pitch in when needed and help us build processes
- Comfortable in spreadsheets and doing analysis
- Bachelor's Degree or higher preferred but not required if other skills can be demonstrated
- We operate on G-Suite (Gmail, G-Drive, Sheets, Presentations, Calendar, Drawings, etc); experience using G-Suite is a plus. At a minimum, must be adept at Excel, Word, and PowerPoint and willing to make the transition to G-Suite.
Pirawna is committed to a diverse and inclusive workplace. Pirawna is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.