Art Director - Captivate : Job Details

Art Director

Captivate

Job Location : New York,NY, USA

Posted on : 2024-11-19T00:56:51Z

Job Description :

Who We Are: Captivate is the largest on-the-go news and entertainment network in North America, reaching influential audiences where they work and live. From the biggest stories to today's weather, traffic updates to building amenity announcements, we're the daily source of information that sparks conversation, piques curiosity and makes an impact. We reach millions through our network of video-first screens in premier office buildings and luxury residential real estate, fostering powerful connections between brands and decision-makers, properties and affluent consumers. Influence the Influential with Captivate. The Opportunity: Art Director At Captivate, we believe that to create something truly meaningful, you must start with a strong idea. As the Art Director, you will be the driving force behind transforming bold concepts into captivating visual experiences that engage, inspire, and connect with our high-value audiences. You will lead the creative vision for Captivate's digital media network, ensuring that every piece of content-from video activations to interactive designs-delivers impact. In this role, you will collaborate with cross-functional teams to ideate, design, and execute compelling visual stories for Captivate & Captivate's clients. Your innovative mindset will help redefine how we connect brands with decision-makers at the most opportune moments, when key decisions are being made. This position is ideal for a forward-thinking, detail-oriented creative who is passionate about turning strong ideas into meaningful, impactful designs. Salary Range: $100,000 - 120,000 per year. What You'll Do: Lead the conceptualization, design, and execution of digital media, ensuring it aligns with Captivate's audience and campaign objectives, including artistic direction & deliverables for video, digital display ads, motion graphics, and others, such as:

  • Client/Creative: Client ad mock-ups, concept storyboards/briefs, and potentially lend a hand with production-side work
  • One-Pagers, Core & Category decks: Near-term sales collateral, bringing together input of sales & marketing to develop
  • Other visuals: Create visuals, graphics, house ads, etc. along with creatives in front-end, sales dev and marketing
  • Understand & deliver visuals against marketing initiatives, strategic positioning and target audience, including sketches, storyboards & art layouts
  • Serve as a creative & visual contributor in internal or client brainstorms. Engage in meetings as the point-person on creative strategy & deliver innovative & technically executable creative concepts.
  • Be the bridge & connector between the business, designers and front-end developers, by translating the art of the possible from front-end technical limitations into creative concepts.
  • Work closely with the content, marketing, and product teams to brainstorm and execute new creative campaigns and digital media experiences that enhance audience engagement and reinforce Captivate's premium, brand-safe environments.
  • Ensure all creative assets adhere to brand guidelines, maintaining consistency in tone, messaging, and visual identity. Serve as a key ambassador for the Captivate brand, ensuring the integrity of our visual presence across all platforms and touchpoints.
  • Leverage industry best practices and emerging design trends to create forward-thinking and impactful visuals. Utilize motion design and interactive media to enhance the digital experience for audiences in office and residential environments.
  • Collaborate with the marketing and sales teams to create visually compelling advertising campaigns, presentations, and pitch decks that drive client engagement and revenue growth.
  • Partner with internal teams, external agencies, and freelance resources as needed to execute large-scale projects, ensuring clear communication and adherence to timelines.
  • Support Captivate's mission to reduce its environmental impact through creative storytelling that promotes sustainability initiatives. Develop visuals for eco-friendly messaging that inspires eco-conscious behaviors in our audiences.
  • Ensure that all creative outputs reflect Captivate's commitment to inclusivity and diversity. Amplify voices and stories that represent the company's value of real people with visible and invisible differences.
  • Manage multiple creative projects simultaneously, ensuring timely delivery of all assets. Set project goals, manage timelines, and track progress to ensure efficient execution of all initiatives.
What You Bring:
  • Experience: 7+ years of professional experience in art direction, multimedia design, or a related creative field. Experience within digital media, advertising, or content creation environments is a strong plus.
  • Education: Bachelor's degree in Graphic Design, Multimedia Arts, Visual Communication, or a related field. Master's degree or relevant certifications a plus.
  • Technical Skills:
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro).
  • Strong skills in video production, motion graphics, and digital animation.
  • Knowledge of web design principles, UI/UX design, and interactive media.
  • Creativity & Innovation: A deep understanding of design principles, typography, color theory, and current design trends. The ability to push creative boundaries and propose unique visual solutions.
  • Collaboration: Strong interpersonal and communication skills, with a demonstrated ability to work cross-functionally and manage relationships with stakeholders at all levels.
  • Project Management: Proven track record of managing multiple projects simultaneously and delivering high-quality creative assets under tight deadlines.
  • Attention to Detail: Keen eye for detail, ensuring that all creative outputs meet the highest standard of quality and brand consistency.
Preferred Qualifications:
  • Experience in digital out-of-home (DOOH) advertising or media networks.
  • Familiarity with content creation for diverse platforms, including mobile, desktop, and large digital displays.
  • Passion for sustainability, with a portfolio that includes creative storytelling around eco-friendly initiatives.
If you don't meet every qualification listed above, that's okay! We encourage you to apply if you're excited about the role and believe you have the skills to succeed. We believe diverse experiences make us stronger. Where You'll Be: At Captivate, we value a strong office culture. We've adopted a hybrid work model, with in-person collaboration on Tuesdays through Thursdays and the option to work remotely on Mondays and Fridays. Our offices are located in New York City, Los Angeles, Chicago, and Boston, so you'll have the flexibility to be part of a dynamic, multi-location team Why You Should Work at Captivate: We understand the evolving relationship between work and life and encourage our employees to bring their true selves to work each day. We welcome fresh ideas and provide opportunities for growth, learning, and making a meaningful impact. Our culture extends beyond standard benefits-it's about fostering strong connections with your team and creating an environment where you feel valued and supported Our employees enjoy competitive benefits, including:
  • Comprehensive Health Coverage
  • Company-paid Life Insurance, Short-Term, and Long-Term Disability
  • Pre-Tax Spending Accounts for Healthcare, Dependent Care, and Commuter Expenses
  • 401(k) Retirement Savings Plan with Employer Match
  • Paid Family Leave & Parental Leave
Our Commitment to Diversity: At Captivate, we celebrate and embrace a diverse team. We are committed to building a team that represents a wide variety of experiences, backgrounds, and skills. We encourage individuals of all races, colors, religions, marital statuses, ages, gender identities, gender expressions, sexual orientations, non-disqualifying physical or mental disabilities, national origins, veteran statuses, and any other legally protected characteristics to apply. Captivate is proud to be an equal opportunity employer, and we are committed to creating an inclusive environment for all employees.
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