Assistant Brand Manager - Scranton Manufacturing : Job Details

Build your future with New Way Trucks!

New Way Trucks is a family-owned company spanning three generations. We combine family values with cutting-edge technology to deliver excellence in heavy manufacturing. We are a company with small-town values and a Global impact. New Way is the largest private refuse equipment manufacturer in North America with equipment operating in all 50 states, as well as Canada, Latin America, Asia, and beyond.

Currently we are seeking an Assistant Brand Manager to join our team and be an essential part of our marketing team. This person will

support the Marketing Director in the development and execution of brand strategies to drive growth, increase brand equity and promote brand awareness. This role involves brand and product promotions, event management, distributor communications management, marketing campaign execution and cross-functional collaboration.

Your Role in Our Mission:

Assist in the development of brand positioning, messaging, and marketing plans to achieve overall business and marketing objectives.

Collaborate with product management and engineering to update existing collateral and develop new marketing tools that enable the internal sales team and distributor network to consistently represent and promote brand objectives - including ideation, testing, and launch strategies.

Help maintain and update multiple brand websites, including e-commerce parts platform, including assisting in web vendor management.

Help plan and execute integrated marketing campaigns across various channels, primarily social media and digital tactics.

Analyze performance metrics across social media, website and digital advertising tactics and prepare reports to track effectiveness and ROI of marketing campaigns and initiatives.

Work closely with sales, product management, and distributor network to ensure alignment on brand initiatives.

Assist in managing marketing spending, including tracking expenses and preparing reports.

To Perform this Job Successfully:

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

3-5 years of experience in marketing, branding, communications, or related field.

Familiarity with marketing software, CMS programs, social media platforms, and Microsoft Office Suite.

Demonstrates excellent oral and written communication skills including effective listening skills.

Strong attention to detail and the ability to multitask.

Ability to work independently.

This job description describes the general nature and level of work expected of a person assigned to this position. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. Employees may be required to perform any other job-related duties as requested by their supervisor.