Assistant Director of Admissions Communications & Marketing - Trinity University : Job Details

Job Family Group:

Staff

Department/Office:

Sr. Assoc. Director of Admissions Communications & Marketing (Christina Moldenhauer)

Time Type:

Full time

Compensation:

$52,839.34-$66,049.17

Please note, starting salaries are based on factors including internal equity, relevant experience, and education.

Exemption Status:

United States of America (Exempt)

Job Description:

The Assistant Director of Admissions Communications and Marketing is responsible for the plan, creation, implementation and evaluation of key aspects of admissions communications, specifically the social media and texting initiatives supporting enrollment goals and priorities. These initiatives play a critical role in the marketing and communication efforts to prospective students and their families. The focus includes the development and delivery of critical messaging throughout the admissions cycle and all levels of the enrollment funnel. This position plays an essential role in the enrollment communications efforts, ensuring messaging is timely, appropriate, and in compliance with Trinity branding guidelines.

Job Duties

* Plan, create, implement, and evaluate key aspects of admissions communications initiatives, with an emphasis on social media, direct mail, and electronic communication initiatives to support enrollment goals and priorities, including:

>Developing, designing, proofreading, and producing engaging communication pieces accurately, on schedule, and within budget.

>Managing the entire production process of select projects from start to finish.

* Social media lead for the Admissions office developing and releasing content targeting prospective students. Leading and developing Admissions communications interns (student-workers) in the creation of engaging social media content as part of the strategy

* Key member of the admissions editorial and communications review committee to ensure accuracy and clarity in communications. This includes writing, editing, and proofreading letters, emails, website copy, publications, and other promotional materials.

>Collaborating with office leadership of recruitment and outreach, campus visit and events, and operations to ensure all communication efforts reflect the needs and deliver the anticipated results.

* Working closely, in support of the Senior Associate Director of Admissions Communications and Marketing and consistently with Trinity's Office of Strategic Communications and Marketing team members to ensure proper alignment of admissions messaging with broader university messaging, and to efficiently leverage resources and collateral.

>This position will also work with campus constituencies as directed focusing on communication efforts to synthesize and streamline messaging to incoming and continuing students.

* Develop and monitor reports to assess the effectiveness of communications efforts, analyzing data from several sources and providing recommendations for marketing and communications strategies.

> For social media, reviewing and monitoring analytics to assess the success of communications campaigns and adjusting as needed to reach enrollment targets.

* Perform other duties as assigned by the Senior Associate Director of Admissions Communications and Marketing.

* Cooperates and collaborates with other employees on various tasks in the spirit of teamwork and collegiality.

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* ADDITIONAL DUTIES

* Cooperates and collaborates with other employees in the spirit of teamwork and collegiality and interacts with confidence, patience and integrity to provide professional leadership during emergencies.

* Complies with all Trinity University policies and guidelines.

* Performs other duties as required.

EDUCATION

Required: Bachelor's degree (B.A) from four-year college or University

Preferred:

EXPERIENCE

Required: Over one year to 3 years

Preferred: Over three years to 5 years

KNOWLEDGE, SKILLS, AND ABILITIES

Required:

* Required: Superior written and verbal communication skills.

* Experience in graphic design, video editing, photography, and proofreading strongly preferred.

* Familiarity with Adobe Creative Suite, including Adobe InDesign, Adobe Illustrator, Adobe Premiere Pro, Adobe Photoshop, Adobe Acrobat Pro, and Canva preferred.

* Strong, self-motivated work ethic and a competitive spirit.

* Highly organized, attentive to detail, technically proficient, and dedicated to the office and the University.

Preferred:

* Experience with a CRM or similar platform, preferably Technolutions Slate.

* Proven ability to work with a wide variety of people.

* High energy, creative initiative, flexibility, and a sense of humor are essential.

* Talent and confidence to exercise discretion while working independently, as well as the commitment to working as part of a team, are expected

LICENSES/CERTIFICATIONS

Required:

Preferred:

OTHER REQUIREMENTS

All jobs require a current Criminal Background Check (CBC).

Flexibility in working some nights and weekends is essential.

A few weeks of travel are required.

SUPERVISORY RESPONSIBILITIES

NUMBER OF DIRECT REPORTS

NUMBER OF INDIRECT REPORTS

SUPERVISION RECEIVED

INTERACTION

COMPUTER SOFTWARE

EQUIPMENT

SECURITY SENSITIVE

Each member of the faculty, staff and student body is responsible for carrying out campus regulations, procedures and practices and shall comply with federal, state and local laws related to security matters while on the campus or in the course of representing or conducting University activities.

ATTENDANCE STANDARD

Maintaining and satisfying minimum attendance requirements are an essential requirement of this position, including working all full-time regular hours as established by the supervisor in addition to any scheduled or emergency overtime.

INTERNAL CONTROLS

Applies to Supervisors (and above) and/or anyone with financial responsibilities. Within the scope of position duties, responsible for seeing that operations are effective and efficient, assets are safeguarded, reliable financial data is maintained, and applicable laws, regulations, policies, and procedures are complied with.

DECISION MAKING

BUDGET RESPONSIBILITY

FINANCIAL RESPONSIBILITY

PHYSICAL REQUIREMENTS

ENVIRONMENTAL CONDITIONS

CHEMICAL EXPOSURE