This is a full-time entry-level position for those who have strong quantitative analytical and organizational skills, and have a strong desire to learn the very basics of e-commerce advertising and media planning.
Skills / Qualifications
Bachelor's Degree required.Previous experience in advertising or interactive media a plus.Demonstrated enthusiasm for interactive media/marketing with strong working knowledge of the Internet.Ability to manage multiple tasks to completion.Desire to learn/build knowledge of media/marketing principles, interactive media, and direct response strategies and tactics.Strong interpersonal skills including clear communication skills and a positive attitude.Strong organizational skills, attention to detail, and accuracy when working with numbers (strong math skills).Responsibilities
Work closely with Content Planner on the development of recommended sites and placements on media plans.Develop a strong working relationship with the media sales community to become the point person for day-to-day needs and account maintenance for all active media campaigns.Collect useful site background information (demographics, psychographics, etc.).Investigate new sites relevant to clients' media campaigns.Work with sales reps to develop new tactics (placements, creative units) to improve performance of clients' advertising.Use interactive media research tools to develop a profile of the target audience and a preliminary list of considered sites for upcoming media campaigns.Develop (or assist Media Planner in creating) POVs on new sites and/or promotional opportunities (sponsorships, etc.) relevant to clients' business objectives.Work closely with Buying and Performance Analysis groups to ensure impression delivery of campaigns, prompt delivery of site reports to clients, and accurate and useful performance reports.Communicate vital details of planned media campaigns to Media Buyer to ensure media is accurately bought as planned.Work closely with Account Manager, Creative, and Production Departments to investigate and deliver details/specs necessary for the production of all creative units.Become proficient with 3rd party ad-serving system to be able to accurately input media plan details into ad-serving database.Maintain detailed files of all pertinent records (latest media plans, performance reports, etc.) relevant to clients' current media plans.#J-18808-Ljbffr
