Associate Director-Marketing *Hybrid* Manhattan,NY - NYU Langone Health : Job Details

Associate Director - Marketing *Hybrid* Manhattan, NY

Position Summary:We have an exciting opportunity to join our team as an Associate Director-Marketing.In this role, the successful candidate will support NYU Langone's growing network of outpatient services focused on connecting a far-reaching and diverse audience with NYU Langone's culture of exceptionalism. This role will collaborate closely with Communications Marketing Government and Community Affairs (CMGCA) colleagues as well as with agency partners and other key stakeholders to shape communications efforts, optimize marketing strategies, and drive growth. Reporting to the Relationship Lead for Ambulatory Services, this position will be the main point of contact for designated practices/areas specifically in Manhattan and points north.

Job Responsibilities:

Strategic Program Management:

• Lead the day-to-day management of 360-degree marketing and communications campaigns from planning to approvals, launch, and analysis of results.
• Develop project briefs to support the development of scopes of work and navigate changes in project scopes with CMGCA and Clinical Affairs & Ambulatory Care colleagues.
• Enhance current campaigns, evaluate outcomes, report on outcomes to leadership, and make strategic adjustments as needed.
• Cultivate a deep understanding of the business goals and objectives of the clinical service areas of coverage; participate in the strategic planning process and critical department meetings.
• Identify and assess new opportunities for CMGCA-enabled ambulatory services growth, bringing recommendations to the Relationship Lead for discussion.

Stakeholder Relationship Management:

• Act as a key day-to-day partner to the Clinical Affairs & Ambulatory Care corporate office and practice leadership in executing marketing and communications strategies.
• Play a vital role in triaging and executing requests from stakeholders, partnering with teams across various COEs.
• Collaborate to ensure campaigns align with strategic objectives and maximize return on investment.
• Establish measurement strategies and key performance indicators (KPIs) to integrate metrics into decision-making processes.
• Educate stakeholders about CMGCA offerings and how they can support business objectives and growth targets of ambulatory services.

Minimum Qualifications:To qualify, you must have 8-10 years of experience in healthcare or hospital operations. Proven ability to work effectively in a highly matrixed environment. Strong interpersonal skills with a proven track record in building and maintaining relationships. Fluency in advertising, branding, and marketing disciplines with a working knowledge of current advertising trends and healthcare best practices. Exceptional leadership skills demonstrating the ability to influence, teach, inspire, motivate, and collaborate effectively. Strong analytical skills with the ability to apply data-driven insights. Proficiency in project management, communication tools, and data analysis. Excellent verbal and written communication skills. Ability to work with cross-functional teams. Bachelor's degree in marketing, communications, or related field.

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply.

NYU Langone Health provides a salary range to comply with the New York State Law on Salary Transparency in Job Advertisements. The salary range for the role is $117,107.95 - $185,000.00 Annually.

Company Location: NYU Langone HealthDepartment: FGP-Ambulatory (C1490)Position Type: Full-Time/RegularShift: M-F, daytime, in-office 3 days/week; Work from home 2 days/week permitted.