Associate Director of Marketing, Clinical Laboratory Automation & Services - Biomrieux Sa : Job Details

Primary Purpose and Overall Objective of the Job: This position works with the Sr. Director of Marketing to lead commercial marketing efforts for bioMrieux's Laboratory Automation and Services portfolio. This includes leading a team of product marketing managers setting product objectives, mapping out appropriate strategies, and executing effective tactics. This position is located in our Salt Lake City, UT Commercial Headquarters, remote positions will not be considered. Main Accountabilities: Directs:

• Development and executional excellence of Strategic/Brand Plan
• Development of annual sales budget and interaction with respective stakeholders such as Finance
• Manage assigned commercial marketing team members
• Commercial marketing efforts for assigned portfolio
• Long-term product commercial strategy for Lab Automation & Services portfolio
• Integrated product launch plans and post-launch activities
• Manages annual marketing spend (OPEX)
• Guides product marketing managers through go to market process
• Establishes priorities for portfolio
• Brings Voice of Customer input (VOC) to global organization
• Oversees the development of product training objectives in conjunction with the training department

Strategies:

• Product promotion
• Positioning
• Pricing
• Segmentation
• Targeted Messaging

Tactics:

• Marketing programs and campaigns
• Sales Tools, including product collateral
• Advertising
• Tradeshows
• Online/web/social media, etc.
• Distribution channel marketing support

Additional responsibilities include:

• Develop and mentor team, perform annual performance reviews, identify training needs, and develop team career path
• Developing and maintaining relationships with Key Opinion Leaders in the different areas of specialty and organize Advisory Board meetings
• Works with Medical Affairs to define Post-Market clinical publication strategy
• Monitoring competitors and maintaining adequate competitive intelligence
• Managing 3rd party agencies and vendors
• Serve as a key liaison interfacing and collaborating with Sales, Regulatory, Global Marketing, R&D, Medical Affairs, Compliance, Finance, Customer Support, Quality Assurance, Program Management, and Company Sr. Management.
• Travels up to 25% of time

Typical Studies-Experience, Skills and Qualifications: Studies-Experience:

• Bachelor's degree in biological/health sciences or business-related field; MBA preferred
• At least 8 years of successful product management experience preferably with diagnostic, pharma or medical products, or other relevant experience
• Previous experience managing/mentoring people is preferred

Skills and Qualifications:

• Knowledge of/Experience with in vitro diagnostics industry is highly desired, but not a requirement
• Knowledge of/Experience with lab automation equipment and lab services is highly desired
• Expertise in marketing regulated medical devices/capital equipment is highly desired.
• Proactive attitude, ambition and the confidence necessary to lead others and achieve aggressive goals.
• Works independently under minimal supervision.
• Ability to effectively prioritize and manage multiple tasks
• Ability to lead, inspire, and motivate a team of product marketing managers.
• Understands financial metrics for product profitability and pricing strategy analysis.
• Handles complex issues and problems, and refers only the most complex issues to higher-level staff.
• Presents technical information to audience with various levels of scientific background.
• Proficient with Microsoft Office (PowerPoint, Word, and Excel).

Job ID: 19001