Associate Director of Visitor Services (71101) - Pratt Institute : Job Details
Associate Director of Visitor Services (71101)
Pratt InstituteJob Location : New York,NY, USA
Associate Director of Visitor Services (71101)
Salary: $75,000.00 - $80,000.00 Annually
Location: NY, NY
Job Type: Full Time
Job Number: 202400145
Department: Admissions
Closing:
About Pratt
Pratt Institute provides the creative leaders of tomorrow the professional knowledge and experience to make a better world. A world-class and internationally ranked college with programs in art, design, architecture, liberal arts and sciences, and information studies, Pratt offers nearly 50 undergraduate and graduate degree programs.
The Institute's impact expands beyond its 25-acre residential campus in Brooklyn to cutting-edge facilities throughout the borough, a landmark building and public gallery in Manhattan, as well as an extension campus, Pratt Munson College of Art and Design in Utica, New York. On Governors Island, Pratt is a core partner on the Stony Brook University team selected to develop the New York Climate Exchange, a research and educational hub poised to establish New York City as the global leader for the most pressing issue of our time: climate change. Another extension of Pratt's campus is the Research Yard, a 20,000-square-foot facility that brings together the research activities of Pratt Institute under one roof in the Brooklyn Navy Yard (BNY).
Description
The Associate Director of Visitor Services plays a pivotal role in shaping an engaging and welcoming campus experience for prospective students, families, and educators. This position oversees the operations and enhancement of campus visit programs, supervises a team of student ambassadors, and fosters relationships with educators and educational organizations to promote meaningful engagement. The Associate Director reports to the Director of Admissions and serves as a key contributor to institutional enrollment goals.
This role is essential in driving institutional engagement and fostering connections that inspire future students to join our community. The Associate Director of Visitor Services will lead by example, with enthusiasm and innovation, ensuring the campus visit experience reflects the university's values and mission. Robust supervision and direction of a team of tour guides along with management of the Admissions Welcome Center should ensure Pratt is presented authentically, and with warmth and attention to audience needs and wants in all modes of connection with our public.
Examples of Duties
- Manage a student tour guide program through hiring, onboarding, training, scheduling and timesheet management
- Supervise, mentor, and evaluate the performance of student ambassadors, fostering a positive and professional environment
- Develop and implement a comprehensive training program for the Student Ambassador Program, ensuring ambassadors are well-prepared to provide exceptional experience to students, families, and educators
- Create and maintain training materials, ensuring consistency and alignment with institutional messaging
- Other duties as assigned by supervisor
- Oversee the daily operations of the campus visits, ensuring a seamless, welcoming, and premium experience for all guests
- Manage logistics and on-site staffing of the Admissions Welcome Center and for daily tours, including scheduling and training student staff
- Ensure facility access for our tours, regular review of scripts and routes, and periodically spot-check tour guide engagement with the public
- Coordinate and execute special admissions events, both in-person and virtual, such as individualized visits, admitted student days, and group tours
- Collaborate with directors of admissions to assign admissions staff to admissions events
- Collect and analyze visitor feedback to continuously improve visit programs and events
- Serve as the main point of contact for events coordination, including but not limited to facilities, security, departments, catering, room reservation and technology needs
- In collaboration with the admissions communications team, coordinate student ambassador participation in live or pre-recorded digital events, such as social information sessions, media takeovers, virtual campus tours, and student panels
- Work with the admissions communications team to promote visit programs and events through the website, digital platforms and marketing channels
- Other duties as assigned by supervisor
- Build and nurture relationships with educators, school counselors, and educational organizations to expand outreach and engagement opportunities
- Create and maintain a database of educators, and collaborate with the admissions counselors to keep it updated
- Collaborate with other departments to align visit programs with institutional goals and enhance the visitor experience
- Act as a liaison for educators during visits, ensuring their specific needs and questions are addressed effectively
- Other duties as assigned by supervisor
- Utilize the Slate CRM to record, safekeep, and analyze events' yield on a weekly, monthly, quarterly, and annual basis
- Regularly evaluate the effectiveness of visit programs and ambassador training through staff and visitor feedback, and performance metrics
- Provide detailed reports and recommendations to the admissions leadership team for program enhancements
- Maintain the website pages for tours, visits, and events
- Other duties as assigned by supervisor
- Attend all admissions leadership meetings and periodic trainings to remain cross-trained
- Stay proficient in the institute's degree programs, admissions requirements, policies, and technology systems
- Keep up to date with industry trends and best practices to remain competitive in the higher education space
- Other duties as assigned by supervisor
Qualifications
Required Skills & Qualifications
- Bachelor's degree required
- 3 years of experience in admissions, visitor services, or a related field, with demonstrated success in program management
- 3 years of experience in leadership or supervisory roles
- Experience developing and implementing training programs
- Proficient in or willingness to learn various databases and CRM systems
- Strong ability to build and maintain relationships with diverse stakeholders, including students, educators, and families
- Excellent organizational, interpersonal, and communication skills
- Willingness and ability to contribute to a positive work environment fostering appropriate level of candor, respect, team collaboration, solutions-first focus
- Cultural sensitivity and ability to engage with diverse populations
- Appreciation for the arts and curiosity to understand the institution's mission and creative disciplines. Interest in supporting the goals of higher education and the mission of Pratt Institute
Preferred Qualifications
- Knowledge of admissions processes and best practices in visitor services
- A passion for creating memorable and impactful visitor experiences
- Good sense of humor
Benefits:
MedicalDentalVisionHSACompany Sponsored Basic Life & AD&DCompany Sponsored Long Term DisabilityFlex Spending Account (Health, Dependant Care)Commuter Benefits (Transit & Parking)Disability (NYS)Voluntary Short Term DisabilityVoluntary Life Insurance403B Retirement PlanVoluntary Supplemental Retirement PlanPaid Time Off (Vac & Sick)
Supplemental Information:
Note: This role requires occasional flexibility in work hours and tasks based on the dynamic nature of student recruitment and admissions events.
Equal Employment Opportunity Statement
We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, creed, religion or belief, national or ethnic origin, citizenship status, marital or domestic partnership status, sexual orientation, sex, gender identity or expression, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local law. Pratt Institute recognizes and values the benefits of a diverse workforce.
At Pratt, we prioritize equity and have established a systematic approach to guarantee fair treatment for everyone. If your background and expertise align with the requirements of the position, you will be contacted for further instructions.
To apply, visit:
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