Associate Manager, Email & SMS Marketing - KnitWell Group : Job Details

About usKnitWell Group, a specialty retail operating company, comprises some of the most iconic brands in America - Ann Taylor, Chico's, Haven Well Within, Lane Bryant, LOFT, Soma, Talbots, White House Black Market. Individually, our brands are unique and strong. Together, we are powerful.Our common thread is our commitment to create exceptional products, provide memorable experiences, and achieve superior results. Our associates are innovators who thrive through collaboration and are dedicated to excellence. At the heart of it all are the customers we serve. We are dedicated to creating fashion that not only looks good but also makes our customers feel good.About The PositionThe Associate Manager, Email & SMS Marketing will be responsible for supporting all retention programs and owning all email & messaging marketing planning, development, approval and deployment processes for our Direct-To-Consumer channels. This role will maintain and expand upon our existing email & messaging marketing strategy with a focus on increased segmentation, personalization, relevancy and qualified email database acquisition. In addition, this role will act as the lynchpin between internal and external e-commerce, marketing and analytics stakeholders. They will be a key contributor to driving online, outlet, and full price retail sales via email, retention and increasing customer lifetime value. As LOFT.com continues its aggressive online growth, we are looking for an analytically driven, creative and enthusiastic Email Marketing Manager, who has the experience and motivation to drive the ecommerce business forward, while working collaboratively across the organization. This individual will be customer-obsessed and drive a customer-first expansion and execution of existing batch, trigger & lifecycle email and messaging marketing strategies to drive revenue through customer acquisition and repeat purchase of our products. Iterative testing & optimization excites and drives your decision making. You're also a self-driven and curious person, who enjoys problem solving and prioritizing resources & projects based on impact to business goals and expanding customer loyalty. The Impact You Can HaveChannel Ownership:

• Seamlessly executes: process workflow, asset delivery, approval, QA, etc. of retention marketing programs with key focus on email (90%) and SMS (10%).
• Develops calendars & creative schedules, manages team and agency partners to deadlines, works with merchants and site team to optimize landing pages, tests campaigns, reports on campaign performance.
• Manages agency partnerships and oversees campaigns from start to end, including ideation, briefing team members, implementation, deployment, A/B testing, optimization, monitoring, reporting and analysis.
• Works alongside the designers to ensure creative is customer-centric, meets brand standards and achieves the business goal.

Direct to Consumer Email Marketing:

• Manage the email process workflow by developing and overseeing the email calendar with the E-commerce and Merchandising teams across our LOFT, LOFT Plus and LOFT Canada
• Ensuring timely completion of creative & technical briefs.
• Collaborating with the Marketing and Brand Design teams on content.
• Obtaining approvals on email content from Legal, Creative, and business counterparts.
• Working with agency to QA email assets across desktop, mobile and tablet
• Enhance email segmentation and personalization strategy through testing, results, and analysis.
• Manage and enhance our Lifecycle & Trigger Email program by refreshing creative, subject lines, and testing as well as adding additional programs to support company goals.
• Conduct multivariate tests of customer segmentation, subject lines, time of send, content, landing pages and channel and activate on learnings to optimize campaign performance, customer value and retention.

Analytics & Reporting:

• Continuously monitors channel performance and ensures that campaigns meet or exceed KPI's, including quality traffic by channel.
• Use web & internal analytic tools to identify marketing, customer and product opportunities.
• Provide input on site usability and conversion KPIs.
• Participate in the cross-flow of results and best practices with the broader Marketing and Digital teams in a timely and actionable format.
• Works with the Marketing and Digital teams to identify customer-centric insights and execute customer retention programs across our online and offline businesses.
• Works closely with the Analytics and Digital teams as well as agency partners to analyze findings, identify trends and recommend a course of action for future CRM initiatives.
• Identify trends and track competitors (best-in-class e-commerce retailers) in partnership with Digital Marketing Director to inform digital testing roadmap.
• Reports back on creative results to inform future design iterations.

You'll Bring to the Role

• Creative and innovative manager with the ability to implement complex digital projects
• 3-5 years of experience, with experience overseeing an Email Marketing team in a multi-channel environment
• Prior experience in working with an email service provider and managing a daily email campaign and reporting on results is required
• Understanding of email fundamentals: CAN-SPAM requirements, segmentation, performance metrics, etc.
• Understanding of HTML and email design best practices across desktop, mobile and tablet
• Results-driven with exceptional detail and knowledge around metrics and ROI analysis
• Demonstrated success in managing high volume integrated email marketing programs for consumer audiences
• Exceptional analytical, conceptual, and problem-solving abilities
• Exceptional writing and communication skills
• Collaborative team player with strong influence and ability to understand multiple points of view
• Data driven with knowledge across CRM, modeling and segmentation approaches and resources
• BA/BS in Marketing, Business, or related major; MBA a plus

The target salary range for this role is: $68,000 - $70,000Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.Location:Times Square Tower-ANN-New York, NY 10036Position TypeRegular/Full time - Hybrid in office#LL-LL1Location:Times Square Tower-ANN-New York, NY 10036Position Type:Regular/Full timeEqual Employment OpportunityThe Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all personnel actions to ensure that all associates and potential associates are evaluated on the basis of qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.