Associate Media Director - Merkley + Partners : Job Details

Summary:

We are seeking an experienced and strategic Associate Media Director with a focus on pharmaceutical marketing (DTC + HCP) to join our team at Merkley + Partners. The ideal candidate will have a proven track record of developing and executing successful media strategies within the pharmaceutical industry.

Responsibilities:

• Lead the development of strategic media plans for pharmaceutical clients, including DTC and HCP campaigns.
• Oversee a team of media supervisors and planners, providing guidance and mentorship to ensure successful campaign execution.
• Collaborate with cross-functional teams, including account management, creative, and analytics, to develop integrated marketing solutions that drive client objectives.
• Utilize industry tools and research to identify target audiences, media channels, and optimal media mix.
• Drive innovation by staying current on emerging media trends, technologies, and new media opportunities.
• Manage media budgets, negotiate with media vendors, and ensure campaigns are delivered on time and within budget.
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.
• Build and maintain strong relationships with clients, media vendors, and industry partners.

Requirements:

• 4-5+ years of experience in media planning and buying, with a focus on pharmaceutical marketing (DTC + HCP), preferably in a Marketing Advertising Agency
• Previous Media experience in a leadership or management role, overseeing a team of media professionals.
• Strong understanding of media planning principles, including audience targeting, media buying, and campaign optimization.
• Experience with media planning tools.
• Excellent communication, presentation, and leadership skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Detail-oriented with strong analytical skills.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.