ASSOCIATE, PAID SEARCH - Aura Frames : Job Details

About Aura

Aura's mission is to create products that bring people closer together through photos, videos, and memories. We're the leading brand in WiFi-connected digital picture frames, with a range of products ranked #1 by Wirecutter, The Strategist, WIRED, and Oprah. Featuring a crystal-clear display, seamless software updates, and a user-friendly app, Aura makes it easy for loved ones to share and display their favorite photos and videos in frames that complement any home decor.

Headquartered in New York City, our team consists of data-driven, creative, and forward-thinking collaborators focused on delivering the highest quality digital frames on the market. We value innovation, and consistently experiment with new technology and product offerings to ensure our customers always have the most enjoyable photo-sharing experience.

This genuine love for the product, combined with our commitment to our customers, has fostered sustainable and profitable growth. Today, Aura frames display billions of photos worldwide, bringing people closer together wherever they are.

Role Description

We are looking for a data-focused associate to own the day-to-day paid search campaign management of our growing international business, as well as supporting our ongoing US search business. You will create, manage, execute and report on several key eCommerce channels, including Google, Bing, and Amazon. You will work with the Senior Manager of Growth and Paid Media to establish best practices for customer acquisition across our existing and new international markets to achieve our aggressive revenue goals. Previous experience in paid search is a must, with emphasis towards experience managing D2C brands and working towards revenue/ROAS goals. In-person in our East Village, NYC office 2-3 days per week (flexible days).

What you'll do

* Support the Senior Manager of Growth & Paid Media to manage the growing international paid search program, as well as the core US business, and meet YoY revenue goals

* Develop, optimize, and maintain the paid search program, including keyword/product target creation, account auditing, budget management, bidding, shopping feed optimization, ad copy creation and testing, and landing page testing

* Maintain daily channel and budget management and optimizations

* Manage platforms, including Google Ads (Search and Shopping), Bing Ads, and Amazon Sponsored Ads

* Deliver detailed weekly performance reporting, including data-driven insights and actionable next steps that will drive channel efficiencies

* Leverage analytics tools, such as Google Analytics, Excel, and Metabase, to drive performance analysis.

* Stay ahead on industry trends and competitive insights to help drive meaningful strategy, projects, and optimizations

* Proactively develop knowledge of digital media landscape in international markets, including Canada, UK, Germany, and France

* Future opportunities to support additional media channels

Key Qualifications

* In-person in our East Village, NYC office 2-3 days per week (flexible days)Bachelor's Degree, preferably in Marketing/Advertising, Business, Math, Economics or equivalent

* 1-2 years of performance marketing experience (either agency or client side)

* Knowledge and experience managing paid search for eCommerce/D2C brands, requiring hands-on experience with Amazon, Google, and Bing platforms; managing towards a CPA/ROAS efficiency

* Demonstrates understanding of best practices in paid search campaign management, bid strategies, keyword discovery, ad copy creation and testing, landing page testing, budget management, and performance reporting

* Strong quantitative, analytical, and problem-solving skills; expert Excel knowledge

* Knowledge of and/or desire to learn additional eCommerce, display, video, marketing principles, and media strategies and tactics

* Insights-driven and bias toward action; take data and turn it into actionable next steps

* Intellectually curious: asks questions; tries new things; researches; stays up-to-date with not only paid search but digital marketing and eCommerce industry trends

* Demonstrated comfort working in a startup or similar fast-paced environment

* Excellent communication skills, grace under pressure, an inspiring and fun presence, ability to flex to different audiences and objectives

* Knowledge of international marketing strategies a plus

* Experience with analytics tools a plus (such as GA4, Looker, Tableau, Metabase)

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Compensation and Benefits

At Aura, we believe in creating a happy and supportive work environment so you are set up to succeed in your job and do the best work of your career, whether in person or remotely or both. We have offices in New York City, San Francisco, and Shenzhen, China, and our employees also work remotely across the U.S. and around the world. We offer the following benefits to all full-time Aura employees based in the U.S.:

* Competitive compensation, including an employer-sponsored 401(k) - and we fully match the first 4% of contributions.

* Comprehensive health plans; we pay 100% of the premium for employees and 50% for families

* Generous stock option program; begins vesting after 1 year

* Flexible time off; and you're required to take at least 10 days in addition to all company holidays

* A monthly fitness allowance of up to $150

* Lunch and snacks and snacks on us every day in our NYC and SF offices

Compensation: $70,000 - $80,000, commensurate with experience