AVP Marketing Strategy - Syracuse University : Job Details

Reporting to the Senior Vice President and CMO, the Associate Vice President (AVP) of Marketing Strategy, serves as the lead Marketing Strategist for the Marketing Division. An extremely effective communicator and collaborator who activates channel teams to co-create and then execute marketing strategies. A strategic-thinker who can translate big-picture marketing vision to implementable operational plans, this individual is a dot-connector who must understand how all marketing efforts can work together to build the brand and advance University goals. The AVP guides a team of strategists and project managers, as they partner with and work collaboratively and directly with the enrollment team and advancement team. Efficiently and effectively bring our brand to life and develop and execute integrated marketing strategies from concept to completion. Highly communicative and collaborative, this individual facilitates collaborative strategy sessions with channel owners and creative producers in order to develop and implement effective marketing campaigns. These campaigns should leverage research insights to drive tangible, measurable results. A problem-solver, the AVP ensures hundreds of projects stay on-time and on- budget.