Job Title: B2B Events Manager (hybrid)
Department: B2B Marketing
Location: Austin, TX
Status: Full-Time, Salary
Are you looking to join a team where “corporate values” aren't just words on the website but instead are the genuine beliefs of the team? Where the people are smart, hardworking, fun, and loving? A place where the talk is walked?
That's Kasasa! There are 4 values that define our company culture – Interdependence, Empowered Ownership, Badassitude, and Love – Together these values form THE PATCH. Elevate is the wrapper around the whole Patch reminding us to seek the “highest form” of our values.
If you feel that our company values align with your own, please apply! If you don't, we encourage you to find a company whose values do!
Our values are a living commitment to one another. It defines everything we do, including how we build products, serve our clients, plan for the future, and work together. It is our uncompromising promise to one another, our communities, and our clients.
- Interdependence - Only team wins count. I take responsibility for my team's success. My Team is Kasasa. I hold my shield for all of us.
- Empowered Ownership - I know my goals. If they're to be, it's up to me.
- Badassitude - I am passionate about what I do because I understand why it matters. I will courageously face challenges, seeing each one as a steppingstone toward growth.
- Love - We boldly bring love to the workplace and the world.
- ELEVATE - I CREATE THE HIGHER POSSIBILITY.
ONLY THE BADASS NEED APPLY!
We're looking for much more than qualified applicants! We're looking for people who “relentlessly give a sh!t” (Or “RGAS” for short; this is a component of our Badassitude value)! We want individuals who will courageously face challenges. We don't settle for good enough. At Kasasa, we have the determination, grit, and hustle to create excellence.
Kasasa's mission is to inspire and elevate community financial institutions to be the source for love and financial wellbeing in their communities. Kasasa employees (Spartans) are passionately dedicated to this mission and lead the way – sharing our “love” with the world – through our words and actions – via community service and outreach. Expect to get involved and make an impact if you expect to be a Spartan.
As Spartans once did, we stand together and inspire others to join us in our mission. Stronger together and united by core values, we are more than a team. We are a Phalanx!
The purpose of this position description is to serve as a general summary and overview of the major duties and responsibilities of the job. It is not intended to represent the entirety of the job, nor is it intended to be all-inclusive. Therefore, the position may be required or requested to perform for Kasasa other work duties not specifically listed herein. Management reserves the right to modify, defer, or rescind this position description at any time, with or without prior notice.
Role Overview
Reporting to the VP, B2B Marketing, the Events Manager is responsible for planning and organizing B2B events and/or tradeshows for the organization. They will also be responsible for all operational, implementation and post-event activities. The ideal candidate will have exceptional project management, communication, and leadership skills.
ESSENTIAL FUNCTIONS (Responsibilities)
- Infuse the Patch Values into your work ethic, every day and every interaction.
- Plan and execute B2B event marketing plans which includes national, regional/territory events and tradeshows, sponsorships, and speaking engagements.
- Manage the lead and opportunity process with the Sales and BDR teams to ensure all opportunities are captured and reported on for all events.
- Ensure there is a positive ROI for each event – defined as the equivalent number of new leads generated, that culminate in new sales.
- Identify and cultivate new lead opportunity streams for all major events.
- Pre-event and onsite communication with delegates
- Relationship-building with key stakeholders
- Air and ground travel arrangements
- Establish staff schedules, task assignments equipment allocation to ensure conformance with department objectives and goals
- Represent and deliver service excellence that is in keeping with the organizations brand
- Determine fiscal requirements and prepare budgetary recommendations
- Negotiate agreements with outside providers and subcontractors to ensure lowest cost and highest quality of service
- Work closely with internal and external event planning committees and client groups to define event goals, objectives and specific implementation plans that promote the organizations brand
- Establish communication protocols and operating procedures with planning committees, subcontractors and program staff
- Source venues, logistics providers (shipping, catering, telephony), acquire supporting technology and coordinate development of materials to execute a quality event
- Maintain a calendar of events and implement a system that enables and anticipates long-term planning and effective event management for the organizations meetings, conferences and events
- Work closely with marketing managers, committees and marketing communications staff to effectively support the promotion of events to target audiences and obtain accurate event specifications
- Conduct research and develop feasibility studies to identify new events opportunities for the organization
- Oversee and facilitate event registration processes
- Oversee procurement purchasing and client service needs with regard to catering, meal events, audiovisual, security and rental needs for events
- Work with marketing staff to develop brand, marketing labels and tools for events as required
- Prepare event programs and confirm all necessary preparations are in order
- Identify all aspects of event risk assessment and crisis management planning strategies. This includes, but is not limited to, security for the event if necessary
- Supervise, direct and coordinate the activities of personnel, subcontractors and vendors as required to successfully execute all aspects of the event
- Ensure speakers are briefed and prepared to provide effective presentations and materials
- Trouble-shoot and smooth issues relating to the successful execution of the event program
- Work with communications staff to ensure that council events receive optimal media coverage
- Develop and execute all necessary follow-up with sub-contractors, sponsors and client groups
- Provide post-event analysis, budget recaps and participant feedback and incorporate learning into future plans
- Develop event reports and distribute as required to sponsors, participants, stakeholders and others.
POSITION REQUIREMENTS (Qualifications)
- University degree or college diploma in business, marketing, or related field
- 5-7 years of experience in Event Management or related field is required
- Proven negotiating skills with hotels, entertainers and other event vendors
- Ability to develop professional relationships in all aspects of the position that result in stable, consistent, reliable, and courteous communication when dealing with other organizations
- Ability to problem solve and work independently in a changing and multi-tasking environment with numerous deadlines
- Excellent organizational, planning and project management skill
- Proven ability to take direction and input and to develop effective and engaging branded events that will achieve the organizations goals
- Ability to influence and coordinate the efforts of other team members in support of events
- Demonstrated ability to prepare accurate budgets and effectively manage expenses
- Ability to present and pitch ideas effectively to council management team
- High level of verbal and written communications skills
- Demonstrated ability for accuracy and thoroughness
- Exceptional written and verbal communication skills
- Solid business acumen, management, and problem-solving skills
- Strong computer skills, especially Microsoft Office (Word, Excel, PowerPoint) event management technologies, and customer relationship management software (Salesforce), and work ticket management (Jira)
- Effective time management, organizational, and leadership skills
- Must be legally allowed to work in the U.S.
- You will be asked to participate in culture related meetings, activities, and events. We firmly believe that building culture and teamwork in a company requires extra intentionality, and thus your participation and engagement isn't just encouraged - it is required and part of your role responsibilities.
PHYSICAL REQUIREMENTS
1. Sitting for extended periods of time; approximately 5-6 hours per day.
2. Simultaneous use of hand, wrist, and fingers.
3. Daily operation of standard office equipment.
4. Frequent use of oral communication to perform work.
5. Lifts and moves 7-10 pounds occasionally.
Are you ready to join an amazing group of people who genuinely love their jobs in an environment that inspires greatness?
We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, citizenship status, gender, gender identity, pregnancy, sexual orientation, transgender status, marital status, religion, creed, age, physical or mental disability, results of genetic testing, genetic information, past, present or prospective service in the military, or any other characteristic or activity protected by federal, state, or local law.