Brand Advocate Coordinator - River Town Dental : Job Details

Job Overview: The main role of the Brand Advocate Coordinator is to work with the Brand Director to ensure that they develop relationships to attract student and practicing dentists and dental hygienists, as well as with local companies, communities and people to support the organization's talent acquisition and growth & retention of patients. This person will grow and maximize Rivertown Dental's brand awareness within the dental community and within the communities we serve. This person will collaborate with our Team Member Care Coordinator, Team Member Care Team, Talent Acquisitions, and CORE Leadership to help RTD reach practice goals while supporting, upholding, and adhering to RTD culture, Core Values, and Team Agreements. About Rivertown Dental: Welcome to Rivertown Dental, a modern, team-first, privately-owned practice where we are on a mission to change the landscape of dentistry. We are equipped with the latest dental technology, a full suite of in-house specialty services, as well as abundant opportunities for growth and development. We pride ourselves on a world-class culture that allows our team to focus on self-care, so that they can better serve their team, patients and community! Performance Objectives (including but not limited to):

• Develop and maintain relationships with dental and hygiene students and schools to facilitate our goal to have sufficient provider candidates for current and future open positions that the organization can operate in selection , selecting the best fit candidates.
• Find different campaigns to run and test to find success based on criteria given by the Brand Director.
• Grow social media following across all platforms to include: Facebook, Instagram, TikTok, LinkedIn and YouTube.
• Develop, implement and manage a comprehensive social media strategy to increase talent & patient attraction.
• Develop and manage a calendar for the Talent team of events to participate and have brand presence.
• Create content for social media posts, which requires basic photography and video skills.
• Assisting with other graphic needs for community and office events, newsletters, and more.
• Ability to lead projects and content creation related to social media, as well as collaborate with others.
• Visit each of our offices on a weekly or biweekly basis to gather photos, videos or information from patients and/or team members.
• Attend community and school events when applicable, which can include travel.
• Organize and participate in events to build community and boost brand awareness
• Build relationships and network with our communities we serve- ie local Chamber of Commerce, patients, other local businesses.
• Monitor options for community events and report recommendations to Brand Director.
• Lead the planning of community events and sponsorships as well as impacts the events can have on our community and team.
• Communicate with the general public, patients, and team members through a variety of platforms to complete projects successfully.
• Reliable transportation to travel to our different locations, community events, and more as applicable.
• In office minimum expectation: 28 hours or 80% of hours worked that week.

Capabilities/Key Competencies

• Videography and Photography skills.
• Experience researching buyer persona and audience.
• Excellent interpersonal, communication, problem-solving and project management skills.
• Ability to work as part of a team and to take feedback and critiques to contribute to the overall success of RTD.
• Excellent knowledge of social media platforms to include Facebook, Instagram, TikTok, LinkedIn, and YouTube.
• Knowledge or ability to learn about paid digital advertising on all social media platforms.

Requirements Education & Experience: Preferred:

• Bachelor's degree in marketing, journalism, business, public relations or communications.
• 2+ years of experience as a social media specialist or equivalent.
• Canva experience.

Required:

• Bachelor's degree; preferably the ones listed above but others will be considered based on relevance and experience.
• Proven experience or certification in programs like Adobe, Canva, etc.
• 1+ years experience in direct sales.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift and carry up to 15 pounds at times.