Brand Engagement Manager II - Aquent Talent : Job Details

Are you a passionate and experienced Brand Engagement Manager with a knack for crafting compelling content and driving successful campaigns? A global leader in the beauty industry has partnered with Aquent to find a talented individual to join their team and make a significant impact on their brand's digital presence. This role offers a unique opportunity to shape the future of the brand by developing and executing innovative content strategies across multiple platforms.

As a Brand Engagement Manager II, you will play a pivotal role in developing and executing integrated marketing campaigns that elevate the brand's image and drive customer engagement. You will collaborate with cross-functional teams, including product development, creative, and media, to ensure a cohesive brand experience across all touchpoints. This role will empower you to champion big ideas, leverage data-driven insights, and optimize campaigns for maximum impact.

Responsibilities:

• Develop and manage the creation budget, crafting comprehensive creative briefs that align with the overall brand strategy.
• Create and execute 360-degree activation plans, defining the scope of assets needed for each campaign.
• Collaborate with internal and external partners to validate briefs and gather insights to inform campaign development.
• Oversee the creation of compelling content across all media channels, including social media, website, and paid advertising.
• Set and track key performance indicators (KPIs) for campaigns, providing continuous feedback to creative teams for optimization.
• Collaborate with research and development, legal, and claims teams to ensure all creative assets and claims meet regulatory requirements.
• Analyze pre- and post-campaign performance data to assess effectiveness and inform future strategies.

Must-Have Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 3-5 years of experience in campaign management, content creation, or a similar role.
• Deep understanding of content marketing principles and best practices across various platforms.
• Excellent writing and editing skills for diverse formats, including articles, website copy, social media posts, and video scripts.
• Proven ability to plan, execute, and measure marketing campaigns across multiple channels.
• Strong organizational and time management skills to manage multiple projects and meet deadlines.

Nice-to-Have Qualifications:

• Experience with SEO, visual content creation (basic graphic design or video editing).
• Understanding of content performance metrics and analytics tools.
• Familiarity with project management tools.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment - one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

Global beauty company specializing in cosmetics, skincare, haircare, and fragrance. Operates with a strong focus on innovation, sustainability, and diversity, offering workers opportunities to work with leading brands, cutting-edge research, and a fast-paced, dynamic environment. The company values creativity, entrepreneurship, and professional growth, making it an exciting place for those passionate about beauty, marketing, science, and digital transformation.