BRAND MANAGER - ICE CREAM - Dairy Farmers of America : Job Details

**Job Description**

GENERAL PURPOSE

Lead the development and execution of key marketing initiatives for national brands and/or brand portfolios for multiple regions or groups. Develop and implement effective brand strategies to drive the growth and success of our key brands. Lead cross-functional teams, including marketing, product development, and sales, to ensure our brand message is consistent across all channels and resonates with our target audience.

This position is based out of the Dallas Dairy Farmers of America office and is a hybrid role, in the office up to four days per week.

This position will require up to 25% travel to other offices, plants, etc.

JOB DUTIES AND RESPONSIBILITIES

Lead comprehensive brand strategy development to support business objectives

Lead consumer and shopper communication development and execution including brand positioning and messaging; advertising, packaging, consumer promotions, and public relations (PR); digital, web, and social media; and account specific shopper marketing

Lead the day-to-day management of outside agency partners (advertising, packaging, PR, digital)

Develop plans to maximize the product portfolio and marketing initiatives to achieve short-term and long-term sales, shares, and profit objectives

Collaborate with cross-functional teams to develop compelling positioning and messaging. Create differentiation strategies and identify unique selling propositions to stand out in the market

Lead a cross-functional team of internal and external partners to effectively manage and drive day-to-day project execution

Work closely with the sales and customer development team to develop strong market level and account level support programs

Utilize syndicated data, as well as consumer and shopper insights, to deeply understand the business and deliver strategic recommendations around pricing, merchandising, and competitive response

Drive new product process from opportunity identification to commercialization

Participate in developing and managing the brand marketing budget, ensuring optimal allocation of resources. Monitor expenses, track return on investment (ROI), and provide regular reports to senior management

The requirements herein are intended to describe the general nature and level of work performed by employee, but is not a complete list of responsibilities, duties, and skills required. Other duties may be assigned as required

**Requirements**

EDUCATION AND EXPERIENCE

Undergraduate degree in marketing or related curriculum (or equivalent combination of experience and education)

8 or more years of brand marketing, marketing (category management, trade, general), sales, or related experience

New product launch/commercialization experience, including a strong understanding of the new product development process

Certification and/or License - may be required during course of employment

KNOWLEDGE, SKILLS, AND ABILITIES

Advanced knowledge of brand marketing/marketing principles and practices

Strong knowledge of new product introduction and commercialization process

Able to think creatively and strategically

Able to develop and deliver compelling presentations to bring ideas to life and build support internally as well as externally with business partners or accounts

Able to analyze and interpret business and brand data through primary and secondary research (e.g., syndicated data, consumer and shopper insights, and business financials)

Able to translate consumer, shopper, and customer insights into 'go to market' strategies and plans (including new products, sales/trade communication, selling strategy and materials)

Able to lead multiple projects and participate in cross-functional environment

Able to problem solve, multi-task, prioritize work activities, and meet deadlines

Able to organize time, energy, and resources effectively to achieve goals (i.e., organizational skills)

Must be able to read, write and speak English

An Equal Opportunity Employer