Brand Manager - VIP Petcare : Job Details

Job Overview:

We are seeking a strategic, analytical and creative Brand Manager to lead some of our key consumable brands including Minties and Vet IQ. The ideal candidate will have a deep understanding of market trends, consumer behavior, and brand positioning. You will be responsible for delivering the P&L while building our brand's identity, awareness and equity.

Essential Functions/Job Duties:

* P&L Ownership: Develop and execute strategies that drive profitable growth and meet or exceed financial targets.

* Brand Strategy Development: Create and implement comprehensive brand strategies that differentiate and align with overall business objectives.

* Market Research: Conduct market research to identify trends, consumer preferences, and competitive landscape, utilizing insights to inform brand positioning.

* Marketing Execution: Develop, execute, and analyze marketing campaigns, PR, content and ensuring alignment with brand goals and target audience.

* Pricing Strategy: Design and implement pricing strategies that optimize profitability and market share

* Cross-Functional Collaboration: Work closely with product development, sales, and creative teams to ensure brand consistency and drive product launches.

* Budget Management: Oversee brand marketing budget, ensuring efficient allocation of resources to maximize ROI.

* Innovation: Identify and drive new product renovation and innovation opportunities that align with brand strategy and consumer needs.

* Performance Tracking: Monitor and report on brand performance metrics, adjusting strategies as needed to meet objectives.

* Brand Guidelines: Establish and maintain brand guidelines, ensuring all marketing materials reflect the brand's voice and identity.

* Stakeholder Engagement: Communicate brand vision and strategy to internal and external stakeholders, fostering a strong brand culture.

Minimum Qualifications:

* 3-7 years of experience in brand management or related marketing role within CPG.

* General Manager mindset, with P&L, pricing, and budgeting experience.

* Outstanding strategy experience including consumer insight development, brand positioning and annual business planning

* Strong analytical skills and experience with market research and syndicated data tools.

* Excellent communication and presentation skills.

* Creative thinker with a passion for branding and storytelling.

* Proficiency in digital marketing and social media strategy.

* Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Education Requirements:

* Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.

Preferred Qualifications:

* Experience in pet industry is a plus.

Company Overview:

PetIQ provides convenient and affordable pet health and wellness products and veterinary services to pets and their families through retail and ecommerce channels across the country. We are advocates for pet parents, because we believe that all pet parents should be able to provide necessary care that enhances the lives of their pets.

Why join the PetIQ Team?

* Great company culture

* Company is in growth mode, come be a part of our exciting growth

Physical Requirements:

* Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.

* Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards.

Closing:

PetIQ is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race (including traits historically associated with race, including hair texture and protective hairstyles, such as afros, braids, locks, and twists), creed, caste, color, religion, sex (including pregnancy, childbirth, and related medical conditions), gender identity or expression, sexual orientation, national origin (including ancestry), genetics, physical or mental disability (including

obesity, HIV, or hepatitis C status), age, marital status, or honorably discharged veteran or military status, or any other applicable characteristics protected by applicable federal, state, or local law.

By submitting this application, I certify that my answers are true and complete to the best of my knowledge. If this application leads to employment, I understand that false or misleading information in my application or interview may result in my release.