Brand Marketing Manager - Valant : Job Details

About the OrganizationValant is a market-leading, software-as-a-service organization serving the needs of the behavioral healthcare industry. Our mission is to develop disruptive technology solutions that exponentially improve behavioral healthcare quality to better serve mental health providers and their patients. We're seeking enthusiastic, passionate individuals to join us as we transform the industry.Brand Marketing ManagerNow more than ever, our world needs mental health professionals. Day in and day out, they're doing their best to provide exceptional care to an increasing number of patients. But, they're working with generic or simplistic tools that limit their potential and growth. We want to change all that - by giving behavioral health organizations everything they need to thrive.As the Brand Marketing Manager, you will play a crucial role in delivering our brand promise to the world. You are the marketing unicorn who's part digital ninja, part creative wizard, and 100% passionate about transforming tired B2B narratives into mind-blowing brand experiences. In close collaboration with the Sr. Demand Generation Manager and SVP of Marketing, you will develop and execute comprehensive brand strategies that strengthen our market presence, differentiate our products, and support overall business growth objectives.What You'll Do

• Multichannel brand campaign creation
• Comprehensive PR management
• Social media strategy development
• Industry partnership and expert relationship building
• Content and marketing collateral development that disrupts traditional B2B marketing norms
• Consistent, high-impact messaging that tells our brand story across all platformsStrategic Communications
  • Design and execute integrated PR and communications strategies
  • Develop bold, distinctive brand narratives that cut through market noise
  • Manage media relations and press interactions
  • Pitch editorial content to drive thought leadership through earned media placementDigital and Traditional Marketing
    • Collaborate with cross-functional marketing team and external resources to create and optimize campaigns across various channels, including digital, social media, print, and event-based marketing
    • Develop innovative social media strategies that drive engagement
    • Produce standout content that differentiates from competitor messagingEvent, Partnership, and Media Investment Strategy
      • Strategically select industry conferences and events, assessing conference relevance to target market and aligning event participation with brand positioning and business objectives
      • Evaluate and secure sponsorship opportunities
      • Develop comprehensive media mix and advertising plan using a data-driven approach to media investment
      • Track and measure brand awareness and engagement metrics, optimizing media spend for maximum ROIRelationship Management
        • Build strategic relationships with industry experts, partners, and influencers
        • Collaborate with creative teams to produce breakthrough marketing assets
        • Network and position the brand as a thought leader in the B2B SaaS spaceWhat You'll Need
          • Bachelor's degree in Marketing, Communications, Business Administration, or related field
          • 5+ years driving B2B brand strategy, preferably in SaaS
          • Strategic thinker with the ability to translate vision into actionable marketing plans and execute plans with urgency
          • Proven track record of developing and executing memorable, disruptive cross-channel marketing campaigns
          • Portfolio demonstrating successful PR campaigns in tech/SaaS with documented media placements in industry publications; Strong media relations network in B2B technology sector preferred
          • Highly adaptable communicator with a creative, strategic mindset; Must possess exceptional written and oral communication skills, with strong attention to detail and copy proofing
          • Deep understanding of B2B technology event landscapes
          • Advanced media planning expertise
          • Brand performance measurement and optimization skills
          • Ability to work independently; Takes initiative to get things done; Enjoys having direct accountability for results
          • Learns quickly when facing new problems, enjoys challenges and finding solutions, seizes opportunityWhat We Offer
            • Competitive compensation package, including 100% employer-paid medical, dental, vision premiums and HSA contributions
            • Generous paid time off policy
            • Bonus plans
            • 401k
            • 100% remote workPosition RequirementsFull-Time/Part-Time - unspecified -Exempt/Non-Exempt: ExemptOpen Date: 2/13/2025Location: Valant Medical SolutionsEOE StatementWe are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, sex (including pregnancy), gender identity or expression, sexual orientation, ancestry, religion, national origin, political ideology, genetics, age (40 or older), disability, veteran or military status, marital status, or any other characteristic protected by applicable law.This position is currently accepting applications. #J-18808-Ljbffr