Brand Marketing & Project Coordinator - Bask and Lather : Job Details

Company: Bask & Lather LLC (E-commerce Haircare Company)

Location: Westchester, NY

About Bask & Lather LLC: Bask & Lather LLC is a distinguished e-commerce haircare company based in Westchester, specializing in high-quality, natural hair care products. We are seeking a dedicated and imaginative Brand Marketing & Project Coordinator to join our dynamic team.

Our Mission: We are committed to formulating premium, science-backed hair care products using natural ingredients, focusing on nurturing healthier hair and empowering our customers with the knowledge and tools to achieve vibrant, resilient hair-all while prioritizing affordability and customer satisfaction.

Role Overview: Are you a creative and detail-oriented individual with a passion for digital marketing, design, and project coordination? If so, this is your opportunity to become a vital part of our team as a Brand Marketing & Project Coordinator. You will help execute marketing strategies to enhance brand recognition and drive growth in the haircare industry.

Key Responsibilities:

Content Management:

• Organize and manage the brand's digital content, ensuring it aligns with marketing goals and brand identity.
• Collaborate with the email and SMS teams to execute high-performing marketing campaigns that resonate with our audience.
• Create, refresh, and curate engaging website content
• Asset Management: Maintain a digital asset library, ensuring timely updates for partners and internal teams.

Project Coordination:

• Assist in planning and executing marketing campaigns and projects from inception to completion.
• Coordinate schedules and timelines to ensure project milestones are met.
• Communicate effectively with cross-functional teams to ensure alignment and address any project-related challenges.

Creative Development:

• Maintain cadence and content selection process for refreshing ad creatives for the advertising team.
• Plan and execute initiatives that align with business objectives to meet outlined goals.

Event Participation:

• Participate in industry events and trade shows to represent the brand and gather market insights.

Market Research:

• Conduct research to gather insights on target audiences, industry trends, and competitors.
• Optimize keywords for Amazon, YouTube, and Pinterest to improve visibility.

Brand Marketing and Campaign Coordination:

• Assist in ensuring that social media and marketing team initiatives are in alignment with brand marketing calendar.
• Assist in planning and executing TikTok campaigns and track performance metrics.
• Organize UpPromote referrals and communications, ensuring a seamless process.

Requirements:

• Bachelor's Degree in Marketing, Communication or a related field.
• 1-3 years of professional marketing experience.
• Proficiency in Canva; basic graphic and video editing skills are a plus.
• Experience with minor website editing, email marketing and SMS marketing.
• Strong writing, proofreading, and digital marketing skills.
• Exceptional organizational skills with the ability to manage multiple projects in a fast-paced environment.
• A proactive and innovative mindset.
• Understanding of digital marketing channels (SEO, SEM, social media).
• Excellent ability to analyze data for actionable insights. Proficiency in Excel and spreadsheets required.
• Strong market research skills to identify trends and preferences.
• Knowledge of e-commerce platforms and affiliate/influencer marketing is preferred.

Additional Responsibilities:

• Assist in managing various marketing channels, including paid search, SEO, email, social media, and influencer partnerships in conjunction with internal and external.
• Support marketing research initiatives.
• Monitor key performance metrics (KPIs) to evaluate marketing effectiveness and recommend adjustments.

If you are ready to make a significant impact on our brand and be part of an innovative team in the haircare industry, we encourage you to apply and embark on this exciting journey with us!