Brand Program Project Manager - Crayola : Job Details

Brand Program Project Manager

Crayola

Job Location : Easton,PA, USA

Posted on : 2025-03-10T16:32:38Z

Job Description :
Description

Brand Program Project Manager, Full-Time, Hybrid, Easton, PA

GENERAL SUMMARY:

The Brand Program & Project Manager leads marketing activation program execution from concept to completion, driving projects in an efficient manner while collaborating across internal and external stakeholders. They establish and implement project management methodologies to ensure projects are delivered in scope while adhering to brand quality standards.

In addition, the Brand Program & Project Manager serves project management platform administrator, overseeing platform architecture, user management and enablement for 70+ corporate users.

PRINCIPAL DUTIES & RESPONSIBILITIES:

PROGRAM MANAGEMENT

  • Leads end-to-end project management for 100+ brand marketing projects annually with components across all aspects of brand activation including web, social, media, PR, education, partnerships and interactive.
  • Project manages extended team to ensure compliance for timely turnaround of internal/external deliverables and alignment on strategy and output.
  • Coordinates resource assignments, both internal and external, in collaboration with team leads by ensuring all project team members have visibility and understanding of project expectations at each milestone.
  • Drives internal project meetings (e.g. discovery, status meetings, reviews, etc.), making relevant contributions, and generating collaborative discussion to drive action. Thoroughly documents meeting outcomes and next steps.
  • Compiles all required technical specs to launch each project. May include partner outreach, etc.
  • Establishes strong relationships with internal and external stakeholders. Consolidates direction from all stakeholders to ensure one voice to external partners.
  • Serves as quality assurance and brand compliance gatekeeper to ensure optimal user experience across platforms/devices and to brand standard.

DIGITAL AD TRAFFICKING

  • Establishes media trafficking timelines with internal and external partners
  • Oversees digital media trafficking ensuring assets are developed in accordance with committed media plans
  • Collaborates with media manager, analytics and sales teams to ensure media measurement including tracking urls and pixels are implemented

PROJECT MANAGEMENT SOFTWARE ADMINSTRATOR.

  • Oversees project management platform, driving strategic platform decisions to ensure optimal resource output and program delivery.
  • Architects' system set up, including program/project templates, manager/user views, and reporting templates
  • Serves as go-to resource for 70+ cross-functional users, ensuring proper training and empowerment within the system.
  • Sets up programs, projects and nested tasks assigns to responsible party
  • Highlights potential risks or malfunctions and act proactively to resolve issues
  • Develops and executes project management communication strategy to highlight program initiatives to internal/external audiences.
  • Leads Adaptative Work training protocol, including training materials. Hosts team and individual training regularly as required.

JOB SPECIFICATIONS:

  • Bachelor's degree in business or marketing discipline desired
  • Minimum 5 years' project management experience with preferably 3 years' experience in marketing
  • Prior experience with project management administration, preferably Adaptative Work or similar platform
  • Knowledge of interconnected marketing landscape, including web, digital media, social and PR
  • Strong interpersonal, written and verbal communication skills required including the ability to communicate in a firm and direct manner.
  • Detail oriented with excellent time management skills; ability to effectively handle multiple assignments in a constantly changing environment and set priorities and manage time to hit key deliverables each day
  • Proficient skills with Microsoft Word, Excel, and Power Point
  • Self-directed and able to work independently
  • PMP certification preferred
  • Digital or advertising agency experience ideal

PHYSICAL CONDITIONS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.

WHY CRAYOLA?

  • Kid Inspired Culture
  • Free Admission to Crayola Experience for Employees
  • Community Volunteerism Opportunities
  • Annual Bonus Potential for all Full-Time Employees
  • Company Matched 401k & Employee Value Sharing Plan
  • Comprehensive Healthcare Benefits for Eligible Employees
  • Education Assistance Program
  • Wellness Programs
  • Employee Resource Groups
  • Generous Product Discounts Onsite & Online
  • Company Sponsored Employee Events
  • Discounts on a wide variety of products and services - automotive, electronics, fitness, travel and entertainment

Diversity & Inclusion at Crayola We will cultivate diversity and create a culture of inclusion for our collective brands - one that grows through sustained action, demonstrates care for every life experience, inspires new products and content, and builds a sense of belonging in which every employee is able to be their very best. Learn more about Crayola's Diversity and Inclusion strategy:

Green is our favorite color!Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola's creative solutions for greener tomorrows:

We offer competitive salary, outstanding benefits and the potential for advancement through the use of creative abilities. No phone calls please. Search Firm Representatives - Please Read Carefully: Crayola LLC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at Crayola LLC via e-mail, the Internet, or directly to hiring managers at Crayola LLC in any form without valid written search agreement in place for that position will be deemed the sole property of Crayola LLC, and no fee will be paid in the event the candidate is hired by Crayola LLC as a result of the referral or through other means. Search firms are essential to the recruitment and staffing efforts at Crayola LLC, and we value the partnerships we have built with our vendors. For this reason, Crayola LLC has established and regularly maintains a preferred vendor list. Please note that even preferred vendors need to have a written search agreement signed by Human Resources at Crayola LLC in place for the specific position in order for a fee to be paid for any candidate referrals.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
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