Brand Specialist - Marcolin : Job Details

The Brand Specialist is responsible for supporting the Brand Director in developing and implementing effective global strategies and business/marketing plans to enhance the brand portfolios and drive market growth in close collaboration with key internal business partners and the license.

Major Duties & Responsibilities:

• Setting, monitoring, and reviewing annual brand targets
• Develop plans by channel of trade to ensure that top line sales goals are achieved.
• Investigate brand & competitive trends/ results and identify commercial opportunities, strategies and & action plans to improve sales and increase market share.
• Develop strong partnership with Product Manager to assist with design concepts, trend research, Brand/collection direction and matrix lay-out.
• Identify opportunities to grow door productivity, develop and customize global tools to help with new brand sell in
• Communicate to HQ on North American needs (product, marketing tools) by analyzing market environment, competition and brand trends and share recommendations on a regular basis.
• Present and communicate eyewear collections for brand reviews, training, and sales needs.
• Develop tools to train all sales reps on product, marketing, and brand identity.
• Manage local marketing budget including advertising, training, promotional and commercial plans.
• Manage the relationship with the licensor/s with the objective of eyewear business understanding and delivering brand appropriate and effective marketing programs.

Basic Qualifications:

• At least 2 years of Brand Marketing experience (preferably in the Accessory Industry)
• Education: Bachelor's degree in marketing or marketing-related field
• Organized and detail oriented.
• Able to thrive in fast-paced environment.
• Ability to build strong relationships with internal cross-functional teams and external groups.

Excellent oral and written communication/presentation skills and attention to detail.