Job Location : New York,NY, USA
To actively contribute to the company vision of making holiday dreams come true by identifying opportunities for the provision of new business through marketing campaign supports for different programs in the South East Asia region.
PRINCIPAL RESPONSIBILITIES: (Include but not limited to :)Main Responsibilities
Develop, deliver and review the Vacation Ownership business's marketing strategy, in line with the organisation's business plan
Identify marketing opportunities by identifying consumer requirements, defining market, and competitor's strengths and weaknesses
Develop and implement lead generation campaigns that support the overall sales strategy and increase the quality and quantity of leads using tools such as: paid search, SEO, content marketing, events, webinars, email, list buys, strategic partnerships, conferences/events, and social media
Coordinate and facilitate events in South East Asia with the goals to either sell Mini-vacation packages or to generate leads
Measure and monitor Mini-vacation tour generation activity to ensure predictable pipeline building
End to end management of online programs including content development, campaign set up, landing page creation & optimization, testing and analysis industry functions as necessary, and provide feedback and information on market trends
Develop marketing and promotional opportunities to enhance member engagement and occupancy at club's resorts, and to ensure that the front-line business's key performances are achieved
Manage and maintain marketing campaigns in the company's system to ensure that all details are correct and up-to-date
Communicate with relevant parties about existing and new campaigns
Key Position Criteria
BS/MS degree in marketing or related fields
5+ years of experience in marketing
Fluent in English and at least one local language in South East Asia
Excellent understanding of the online space
A strong track record of positioning an organization to achieve tangible outcomes in a competitive communications environment
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in marketing and measurement
Excellent written and verbal communication skills including the ability to build relationships with key stakeholders across all levels of the business
Demonstrated empathy and the ability to build upon other people's ideas
Proven ability to implement alternative methods to achieve goals in the face of obstacles
Intermediate to advanced skills in Microsoft Office applications
Understanding of design concepts
Demonstrated ability to multitask and coordinate a number of projects
Attention to detail
Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you'll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what's next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.
We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to [email protected], including the title and location of the position for which you are applying.