Campaigns & Communications Manager - Kharon : Job Details

TL;DR Kharon is seeking a full-time Marketing Campaigns and Communications Manager based in New York City. This is a hybrid role and requires in-office attendance. Responsibilities:

• Leverage advanced skills in marketing automation and CRM platforms to manage, track, and optimize campaigns. Experience with Hubspot and Salesforce is highly preferred.
• Use a data-driven approach to shape and refine strategies, applying insights from marketing touchpoints to enhance program impact and engagement.
• Act as a key contributor to the development and refinement of multitouch attribution models; bonus if you have experience building such models from the ground up.
• Map and execute integrated campaign journeys, delivering the right marketing asset at the right time based on audience segment, lifecycle stage, and engagement data.
• Manage high-impact, segmented email campaigns that reach the right audiences with tailored messaging to drive demand and support pipeline and revenue goals.
• Oversee targeted upsell and cross-sell campaigns using data to identify high-value segments and enhance customer lifetime value.
• Execute global email and integrated marketing campaigns across North America, UK/EU, and APAC, tailoring approaches to regional preferences and compliance standards.
• Automated Nurture Programs: Build and refine automated nurture programs to keep audiences engaged and moving forward in the sales funnel.
• Partner closely with sales, ensuring campaign strategies and messaging are aligned and supportive of revenue-driving goals.
• Act as a traffic controller for email and campaign programs across marketing, customer success, and sales, ensuring cohesive, aligned outreach.
• Develop detailed segmentation strategies based on criteria like use case, lifecycle stage, region, and demographic factors for highly targeted campaigns.
• State-of-the-Art Campaign Techniques: Stay current on digital marketing best practices, utilizing UTMs, tracking parameters, and other advanced campaign techniques to ensure accurate measurement and reporting.
• Assist in creating supplemental campaign materials, including collateral, social media content, and press releases, to enhance campaign reach and consistency.
• Use analytics and BI tools like Google Analytics, Looker, and Databricks to extract insights, measure performance, and support data-informed decisions across campaigns.

Qualifications:

• 5-8 years of experience in campaign management, email marketing, or related fields, with a track record of driving measurable results.
• Deep expertise in marketing automation and CRM systems (HubSpot and Salesforce strongly preferred), with the ability to design, implement, and optimize complex campaigns.
• Highly data-driven, with experience using analytics tools to monitor and optimize campaign performance.
• Familiarity with or experience contributing to multi touch attribution models to support tracking and performance assessment across customer journeys.
• Proven ability to develop and execute integrated marketing journeys and large-scale email programs, focusing on targeted engagement and personalized messaging.
• Knowledge of UTM tracking and other digital marketing techniques to enhance campaign tracking and effectiveness.
• Experience with global campaigns, including best practices and compliance standards in UK/EU and APAC regions.
• Strong cross-functional collaboration skills, with the ability to align closely with sales and other teams to achieve shared goals.
• Excellent organizational and project management abilities to coordinate complex, cross-functional campaign programs effectively.

Kharon is a highly disruptive and incredibly innovative organization that navigates risk at the intersection of global security threats + international commerce. What does that mean? Great question. Operating at the nexus of global security, Kharon is on a mission to revolutionize the current landscape. We take really complex data as it relates to global security and empower our clients to not only understand the risk associated with their potential business relationships but to operationalize that data so that they can make the best and most informed decisions possible. From financial crimes and sanctions to export controls and threat identifications, our tools optimize protection against the types of risks that could otherwise be incredibly dangerous and excessively costly to any business. Serving many of today's leading global financial and multinational institutions, Kharon products are the most powerful in the space with a precision and depth that is absolutely unparalleled. When you look at any major global crisis event, we're providing intelligence that's at the heart of those circumstances. We connect the dots in a way that's meaningful. Now, we're experiencing unprecedented growth. As the world continues to evolve in complexity, so too does the demand for our products. Given the significance of our work and the increasing global reliance on our insights, we are looking for a Director of Growth Marketing to join us as we work to shape the way businesses perceive and navigate global risks. Reporting to the Director of Marketing, we are seeking a strategic, data-driven Campaigns and Communications Manager to support global email marketing and communications initiatives and design integrated campaign journeys that drive demand and support revenue growth. This role will oversee the creation, execution, and optimization of large-scale email programs, while maintaining a broader, integrated approach to multichannel campaign strategy. As the central coordinator for marketing-driven communications across the company, this individual will partner closely with sales, marketing, and customer success to ensure cohesive, impactful engagement throughout the customer journey. To the right person, this will be the perfect kind of challenge. Our mission is compelling, our product is powerful, and we're growing at a rate that makes us unstoppable. If you're looking to be surrounded by people who will inspire you to think and challenge you to grow then look no further. Our team is made up of some of the most visionary and uncompromising individuals you will ever encounter. We don't take ourselves seriously but we're serious about the work we do and there is absolutely no slowing us down. To keep that momentum going, we do our very best to make sure that each and every team member is completely taken care of. We're nothing without our people and we strive to offer a package that reflects that. As a Kharon team member, you can expect:

• Fully sponsored medical, dental, and vision
• FSA program for both medical and dependent care
• 401k with matching and immediate vesting + ROTH IRA
• Paid time off + 11 paid holidays
• Hybrid + flexible WFH schedules
• Profit sharing + stock

Interested? Please apply by visiting our website and navigating to our careers page! We do our best to respond to each application we receive. Be on the lookout for an email from [email protected]! The base salary range at Kharon is set between $115,000-$120,000 annum. Please note that this figure does not necessarily include potential bonuses, commissions, benefits, or equity that may be part of the overall compensation package. Kharon is an equal opportunity/affirmative action employer. Kharon is committed to cultivating and maintaining a workplace that is free from harassment and discrimination. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ethnicity, gender, gender identity or expression, sexual orientation or identity, neurodiversity, appearances, age, protected veteran status, or status as a qualified individual with disability. If you are an individual with disabilities who needs accommodation or you are having difficulty using our website to apply for employment, please contact [email protected]