Channel Manager, Programmatic - Butler/Till : Job Details

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Programmatic Channel Manager is responsible for leading a team of specialists who create and execute effective programmatic strategies across the agency's client base. This individual will have extensive knowledge of campaign management, and programmatic strategy, and is an expert in self-serve DSP's. They possess knowledge of ad serving technology and an understanding of inventory supply partnerships in the programmatic ecosystem. This individual has wide-ranging experience activating campaigns that include online display, video, audio, and more, preferably in an agency environment. They are adept at performance monitoring and quality assurance of programmatic campaigns. They are comfortable leading client meetings and are subject matter experts in programmatic trends and new partnerships.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Engage, retain and enable the performance of programmatic team talent

Key Responsibilities:

• Contribute to management of talent plans. Assess, hire, on-board, and grow role-appropriate talent
• Manage a team of specialist(s), setting clear, outcome-based performance goals for them and establishing and maintaining development plans for each
• Provide frequent, effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement
• Remove barriers to enable team outcomes
• Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential
• Demonstrated ability to tailor 1:1 coaching with a specific business outcome in mind

Key Outcome: Demonstrate deep knowledge of the programmatic space, playing critical role in setting, stewarding, and optimizing the agency's programmatic enterprise offering, inclusive of processes, guidelines, best practices, and standards.

Key Responsibilities:

• Manages and enforces organization-wide programmatic best practices, guidelines, objectives and documented regulations
• Leads, measures and optimizes the agency's programmatic supply management approach and quality/brand safety/fraud mitigation
• Develop educational resources specific to clients' business strategy and objectives, and general training
• Keeps the channel team up to date on programmatic media best practices, guidelines, objectives and standards associated with programmatic campaigns
• Authors thought leadership material (blog posts, white papers, speaking opportunities, etc.)
• Researches new vendors and tactics, and provides competitive research, spending data, market analyses, trends and market-specific opportunities
• Drive ongoing vendor communication and relationships, including developing and maintaining a framework for the full extended team's vendor engagements
• Evaluates and recommends programmatic partners, technology and platforms

Key Outcome: Expert in project management and task prioritization

Key Responsibilities:

• Able to quickly and effectively assess team members' deliverables, prioritize the deliverables and ensure alignment and commitment of team members' responsibilities
• Leads a team who builds programmatic strategies and plans for new & existing clients
• Leads a team who manages programmatic campaigns; performing optimizations based on performance goals and measurement framework, documenting changes and learnings that feed strategic insights
• As an expert in the setup of new campaigns, assists team to ensure setup is accurate
• Ensure campaign management tasks are completed, and executional best practices are followed

Key Outcome: Effective collaboration in support of maximizing client business outcomes

Key Responsibilities:

• Collaborate with cross-functional teams to offer insights, then collaborate on recommendations and optimizations to exceed campaign benchmarks
• Is a vocal role in defining our approach and answering both client and internal cross-functional team questions and inquiry
• Collaborates with Analytics, Integrated Planning, and Account Service teams to build reports, craft client communication and identify new opportunities in the programmatic space
• Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance

Requirements

QUALIFICATIONS

• REQUIRED QUALIFICATIONS –
• EDUCATION - Bachelor's degree in Marketing, Advertising, Communications, Business or equivalent work experience
• EXPERIENCE - Minimum of 7 years of experience managing and leading campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments
• PREFERRED QUALIFICATIONS –
• Experience working in pharma marketing or in highly regulated industry
• Proactive and curious attitude, strong problem-solving skills
• Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities
• Comfortable being client-facing, as programmatic subject matter expert
• Travel up to 4 times a year for client meetings (may need to travel more often if a remote employee, to collaborate with team members at the Rochester, NY headquarters)

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients??
• COLLABORATIVE: Working with teams and across the organization with ease??
• OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances
• RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments??
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
• PROACTIVITY & AUTONOMY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.

WORK ENVIRONMENT & PHYSICAL DEMANDS The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $73,000- $103,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till's total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.