Client Stories Video Director-Commercial Bank - Marketo, an Adobe Company : Job Details

Commercial Banking delivers extensive industry knowledge, local expertise and seamless global capabilities to more than 30,000 clients—including corporations, municipalities, financial institutions, nonprofit organizations and real estate investors and owners. We offer a comprehensive set of financial products and services including credit, asset-based lending, real estate finance and treasury.

As a Video Director within Commercial Bank Marketing, you will use your understanding of storytelling and production to play a key role in ensuring projects operate smoothly and align to brand and marketing strategies. You are part video director, part creative strategy, and part production manager and you will lead strategy development and execution of written, audio and video content, and management of the end-to-end client story creative production process. You will be asked to submit a portfolio of work during the interview process.

Job responsibilities

• Direct the creation of original multimedia content, including written, audio and video, in coordination with creative resources, for websites, social media, ad platforms, intranet and more
• Create and edit original scripts for videos when needed
• Lead client vetting, reputation risk assessments, and coordinate with clients to secure proper approvals
• Manage logistics for schedule, budget, agency and freelancers, film set, and oversee post-production
• Create individual story arcs and determine the best format and asset mix for each story, coordinating with campaign managers to fulfill their marketing objectives
• Develop a consistent narrative, look and feel to ensure coherence across all client story assets
• Oversee all aspects of pre-production, production and post-production, including management of internal and external agency resources for video shoots, photography and editing
• Align production timelines and budgets with program or campaign goals, maintain production schedule documents and calendars, and monitor performance of content metrics
• Participate in meetings with senior business and client stakeholders to ensure program/campaign goals are met and manage stakeholder needs and expectations, and create presentations and communications for stakeholders
• Develop questions and conduct internal executive stakeholders and client interviews
• Coordinate with Commercial Bank marketing strategy, communications and events partners and various partners across the firm on client story amplification to maximize each opportunity

Required qualifications, capabilities, and skills

• 10 years of production, integrated marketing, content marketing, marketing communications, journalism/media, public relations and/or agency experience
• Highly organized, creative, collaborative thinker with a passion for visual storytelling and strong project management skills
• Demonstrated experience planning and delivering digital, multichannel content via multiple formats (video, audio, written, infographic, multimedia presentations, social posts, etc.)
• Advocate for high-quality, audience-focused content with a strong understanding of how user experience impacts content consumption
• Proactive idea-generator and nimble problem solver – a self-starter who can quickly gauge needs, move fast, and agilely pivot if needed with minimal oversight
• Critical thinker that can synthesize strategic inputs from multiple diverse sources and influence a shared vision, including across marketing, product, sales, events, banking and management
• Excellent communication skills, including ability to deliver presentations to senior executives
• Ability to learn fast and work in a fast-paced, matrixed environment, understand new technologies and changes to processes
• Occasional domestic and international travel

Preferred qualifications, capabilities, and skills

• Experience creating compelling video content (news, television, digital video, creative agency)
• Knowledge of video formats and best practices for web and digital applications
• Pre-production processes including storyboarding, pre-interviews and vendor sourcing