Lincoln Medical and Mental Health Center is one of New York City's premier acute care hospitals. Located in Downtown Bronx, Lincoln is a teaching hospital renowned for its Centers of Excellence, and a recognized industry leader in the implementation of state-of-the art medical technology and best practices. Our team of highly trained and caring medical professionals is dedicated to providing the highest quality health care that is safe, compassionate, culturally competent and patient-centered. Comprehensive services are offered in three major primary care areas: Medicine, Pediatrics, and Women's Health in addition to more than eighty (80) specialty services. At Lincoln, the safety and comfort of our patients is our number one priority. At NYC Health + Hospitals, our mission is to deliver high quality care health services, without exception. Every employee takes a person-centered approach that exemplifies the ICARE values (Integrity, Compassion, Accountability, Respect, and Excellence) through empathic communication and partnerships between all persons. Visit us at www.nyc.gov/html/hhc/lincoln. Job Description Purpose of Position: The Communications Manager will be responsible for the development, implementation and ongoing management of digital and integrated marketing communications strategies for NYC Health & Hospitals/Lincoln and assist with graphic design needs, including digital content creation, brochure development and database management, as well as digital and print layout, design & writing, and any other related duties as assigned. Specific Duties and Responsibilities: Assist with the day-to-day management of NYC Health + Hospitals/Lincoln Hospital's social media presence and digital marketing campaigns across a wide variety of platforms including, but not limited to, Facebook, Instagram, and LinkedIn.
- Draft content for internal and external websites.
- Interview and collaborate with clinicians, staff, and patients to develop social media and newsletter content in accordance with the strategic priorities of the hospital.
- Attend hospital events for on-site social media coverage and event promotion.
- In partnership with the Communications and Marketing Director, develop paid promotions for various internal and marketing initiatives.
- Own and maintain the social media editorial calendar to proactively identify content. opportunities, ensure consistent coverage, and organize content per strategic initiatives.
- Play an active role in measuring and analyzing social media metrics and evaluating the effectiveness of strategies across various channels.
- Monitor and respond to direct messages and conversations across all social media channels.
- Provide guidance and serve as a departmental resource for hospital and healthcare social media best practices.
- In partnership with the Communications and Marketing Director, develop and oversee various strategic initiatives, including the development of an ambassador/influencer program.
- Take still photographs for company events both internal and external (outreach) event.
- Editing and creating videos by using modern software.Communi
- Record interviews, internal meetings, and conferences through video and audio.
- Research industry and competitor trends and suggest new content ideas.
- Comfortable working with different personalities, new people, and subject matter experts.
- Other duties as assigned.
- Perform all duties in alignment with the mission, vision, values, and behavioral expectations of NYC Health + Hospitals
Minimum Qualifications Qualification Requirements: 1. Bachelor's degree from an accredited college or university in Public Relations, Journalism, Communications or a related discipline; and 2. Four (4) years of satisfactory experience executing communications strategies and designing and implemented integrated communications plans, three (3) years of which must have been in a responsible administrative, managerial or supervisory capacity; or 3. Satisfactory equivalent combination of education, training, and/or experience. However, all candidates must have a minimum of a Bachelor's degree in disciplines, as listed in 1 above. If you wish to apply for this position, please apply online by clicking the Apply Now button or forward your resume, noting the above Job ID #, to: Lincoln Medical & Mental Health Center Human Resources Department 234 Eugenio Maria De Hostos Blvd, (East 149th Street), 2nd Floor, Annex Bronx, NY 10451 Attn: Recruitment Unit NYC Health and Hospitals offers a competitive benefits package that includes:
- Comprehensive Health Benefits for employees hired to work 20+ hrs. per week
- Retirement Savings and Pension Plans
- Loan Forgiveness Programs for eligible employees
- Paid Holidays and Vacation in accordance with employees' Collectively bargained contracts
- College tuition discounts and professional development opportunities
- Multiple employee discounts programs