Community Liaison - Care for Seniors : Job Details

Job Description:

About Care for Seniors:

At Care for Seniors, we are dedicated to providing compassionate, high-quality services to seniors and individuals with disabilities in the San Francisco Bay Area. We believe in fostering a supportive and rewarding work environment where our team can thrive, innovate, and expand professional horizons.

Job Summary:

The Community Liaison is a key member of our team, responsible for driving revenue growth by developing and implementing effective sales strategies. This role involves building relationships with referral sources, managing the sales pipeline, achieving sales targets, and retaining services and accounts sold. The ideal candidate is a highly motivated and results-oriented individual with a passion for helping others, while possessing understanding and passion for sales, preferably within the healthcare or senior care industry.

Responsibilities:

• Sales Strategy & Execution: Develop and execute a comprehensive sales plan to achieve agency revenue goals. This includes identifying target markets, setting realistic goals, and tracking progress.
• Referral Source Management: Cultivate and maintain strong relationships with key referral sources, including hospitals, skilled nursing facilities, assisted living communities, physicians, and other healthcare professionals.
• Lead Generation & Qualification: Proactively identify and qualify potential clients through networking, community outreach, and other marketing initiatives.
• Client Consultation & Needs Assessment: Conduct consultations with prospective clients and their families to understand their needs and present appropriate care solutions.
• Closing Sales: Effectively close sales by overcoming objections, negotiating pricing, and ensuring a smooth onboarding process for new clients.
• Sales Pipeline Management: Manage the sales pipeline, track leads, and provide accurate sales forecasts. Utilize CRM software (if applicable) to maintain accurate records.
• Community Outreach: Represent the agency at community events, health fairs, and other networking opportunities to promote services and build brand awareness.
• Market Analysis: Stay informed about market trends, competitor activities, and industry best practices. Provide feedback to management on market opportunities and challenges.
• Collaboration: Work closely with other departments within the agency, including Leadership, Care Coordination, Scheduling, and Admin Support Teams, to ensure seamless client service.
• Reporting: Regularly report on sales performance, including key metrics such as lead generation, conversion rates, and revenue; presenting challenges with solutions.

Qualifications:

• Bachelor's degree in Business, Marketing, or a related field preferred, but not required.
• Proven track record of success in sales,1 preferably in the healthcare or senior care industry.
• Strong understanding of the senior care market and the needs of elderly individuals and their families.
• Excellent communication, interpersonal, and presentation skills.
• Ability to build and maintain strong relationships with referral sources and clients.
• Highly organized and detail-oriented, with the ability to manage multiple priorities.
• Proficient in using CRM software, Mac OS, and soft phone systems.
• Ability to work independently and as part of a team.
• Compassionate and empathetic with a genuine desire to help others.
• Valid driver's license and reliable transportation.

Benefits:

• PTO and Sick Time
• Medical Benefits
• Retirement Program
• Professional Development Program
• Company Expense Account

Care for Seniors is an Equal Opportunity Employer and values diversity at all levels. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national2 origin, disability, or protected veteran status.3