Content Strategist - Syracuse University : Job Details

The Content Strategist plays a critical role on the content team. An exceptional writer, with the ability to make complex content digestible and relatable, they will create storytelling and strategic content for flagship digital channels and traditional print materials. They will work with internal/external thought leaders, students, staff, faculty and subject matter experts, as well as, multimedia creators, designers, and the digital team on assignments related to topics that ignite the imagination of our key audiences. These could take a variety of content forms (ex. feature articles, social media posts, data visualizations, videos). This individual will be adept at AP style, all forms of content (Ex. feature stories, campaign content, strategic digital/web content, email communications, social media content, brochures, news, etc.) and will be skillful in writing content that achieves desired outcomes. A creative thinker, they must be able to mine and identify stories from key partners across campus. This individual must be a strategic thinker who can navigate cross-functionally and represent the team in strategic planning meetings and projects. This will involve running point on project content strategy, assessing content needs and identifying messaging opportunities that map to the strategic vision.

Education and Experience

* A bachelor's degree in journalism, communications, marketing or English. Higher education experience a plus.

* Two (2) plus years of experience of multi-channel content creation required.

* Experience and interest in sourcing, pitching and creating content for print, websites, social media, mobile devices, and other platforms and an ability to evaluate and develop reader-centered content for multiple channels of delivery.

* Demonstrated skills in advancing marketing strategies through purposeful, strategic content.

Skills and Knowledge

* Excellent research, writing, analytical, critical thinking and problem-solving skills.

* Possess outstanding communication skills, working knowledge of topics related to higher education.

* Versatile writing and editing skills for engaging short-form web copy to long-form pieces; experience with creating multimedia content.

* Exceptional writing fluency and knowledge of US English grammar, conversational phrasing and AP style, and the ability to explain edits.

* Ability to work independently and w/multifunctional teams.

* Able to execute on multiple projects at once and build healthy cross-functional relationships in a fast-paced environment.

* Demonstrated knowledge of current publishing best practices in print and online formats.

* Experience assigning and editing content from external/internal contributors.

* Experience using digital analytics tools to identify topics of interest and evaluating the performance of content.

* Utilize SEO best practices to optimize content.

* Experience entering content ideas and pitches into content publishing/management systems, monitoring workflow, and collaborating with production staff.

* Close visual acuity to perform tasks related to production of content /design.

* Ability to meet w/ campus partners in person/attend events to source and produce timely, relevant content.

Responsibilities

* Works closely with content team colleagues, school/college marketing teams and other business/academic units to mine for, source and identify, and evaluate content ideas/themes/topics that align with the University's strategic priorities, and to collect information and content assets. Collaborates with Marketing channel teams to evaluate and develop content ideas and plans.

* In collaboration with Marketing channel teams, plans, creates, and produces content and storytelling that align with the University's strategic priorities and brand identity for distribution across priority digital channels/platforms such as syracuse.edu.

* Collaborates with Marketing channel teams to plan, create, produce, update, and edit campaign materials for recruitment, advancement etc. and print publications such as the Syracuse University Magazine, undergraduate Viewbook, academic program guides, direct mail, etc.

* Leverage business understanding and content skills when partnering with internal and external thought leaders and their teams to lead topic identification, research, planning and analysis with insights published and distributed in a variety of paid, owned and earned channels.

* Provides counsel to Executive Director and Director of Content Strategy.

* Collaborates on building best-in-class content marketing operation.

* Stays up to date on industry trends.

* Stay up to date with creative and storytelling trends to inform and enhance content development strategies.

* Other duties as assigned.

Physical Requirements

Not Applicable

Tools/Equipment

Not Applicable

Application Instructions

In addition to completing an online application, please attach a resume and cover letter.