Coordinator CRM - Orveon : Job Details

About UsOrveon is a new kind of beauty company launched in December 2021 when we acquired our three iconic brands - bareMinerals, BUXOM, and Laura Mercier. Operating in 40+ countries, we're a truly global business. Our headquarters are in New York, with additional locations in major cities worldwide.We love our brands and are embarking on a powerful shift: To change how the world thinks about beauty. We are a collective of premium and prestige beauty brands committed to stark honesty, co-creation, and making a sustainable cultural impact.People here are passionate, entrepreneurial and most of all, bold. This is an inspirational group of talented, silo-busting, confident and humble people, working together to build something better. We are looking for the best talent to join us on that journey. We believe we can accomplish more when we #Face Forward Together!Job Summary:We are seeking a detail-oriented and customer-focused CRM Coordinator to join our eCommerce beauty team. In this role, you will be responsible for developing and executing CRM strategies to enhance customer loyalty, improve customer retention, and drive engagement. The ideal candidate is passionate about customer relationships, has experience in email and SMS marketing, and is well-versed in using CRM platforms to create personalized customer experiences.Primary Duties & Responsibilities: CRM Campaign Management

• Assist in the planning, execution, and optimization of CRM campaigns across email, SMS, and other digital channels.
• Segment customer data to create targeted and personalized campaigns that resonate with different customer personas and purchase behaviors.
• Monitor and manage the CRM calendar, ensuring timely delivery of campaigns aligned with promotions, product launches, and seasonal events.

Email Marketing

• Work with the marketing team to design and implement email marketing campaigns, from concept to deployment, including building and scheduling emails.
• Perform A/B testing on subject lines, content, and send times to continuously improve open rates, click-through rates, and conversions.
• Ensure all emails follow brand guidelines and are mobile-friendly and visually appealing.

Customer Data Analysis & Reporting

• Analyze customer data and CRM campaign performance to identify trends, insights, and opportunities for improvement.
• Generate regular reports on campaign performance and customer engagement metrics, providing actionable insights to improve future campaigns.
• Track and report on KPIs, such as open rates, click rates, and customer lifetime value (CLV).

Customer Journey & Retention Optimization

• Collaborate with the marketing and product teams to build and optimize customer journeys, including welcome sequences, loyalty programs, and post-purchase follow-ups.
• Identify opportunities to enhance the customer experience through personalized recommendations and targeted re-engagement campaigns.
• Support the development of retention strategies that increase customer loyalty and reduce churn.

Database Management

• Maintain and update the customer database, ensuring data accuracy and compliance with data privacy regulations (e.g., GDPR, CCPA).
• Assist in the setup and maintenance of customer segments, automations, and workflows within the CRM platform.
• Monitor and manage list health, including unsubscribes, bounces, and list cleaning.

Cross-Functional Collaboration

• Work closely with the creative, marketing, and product teams to ensure CRM messaging aligns with the overall brand strategy and product launches.
• Coordinate with the customer service team to address feedback and integrate insights into CRM campaigns.

Key StakeholdersThis role will sit within the Bare Minerals Ecommerce team and involve close partnership with Site Merchandising, Global & Commercial Marketing, Creative and Consumer Engagement. This role will report to the Manager of Ecommerce, Bare Minerals CRM & Loyalty.QualificationsBachelor's degree in Marketing, Business, Communications, or related field.

• 1-2 years of experience in CRM, email marketing, or a similar role within eCommerce, ideally in the beauty or fashion industry.
• Proficiency with CRM platforms (e.g., Klaviyo, Salesforce Marketing Cloud, HubSpot) and email marketing tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent organizational skills and the ability to manage multiple campaigns simultaneously.
• Knowledge of email best practices, personalization, and segmentation.
• Familiarity with data privacy regulations (e.g., GDPR, CCPA) is a plus.
• Passion for the beauty industry and a customer-first mindset.

This position is perfect for someone with a strong interest in CRM and email marketing who wants to make a meaningful impact on customer loyalty and retention within a growing beauty eCommerce brand.What Orveon offers you:You are a creator of Orveon's success and your own. This is a rare opportunity to share your voice, accelerate your career, drive innovation and fostering growth. We're a human sized company so your work will have a big impact on the organization. We invest in the well-being of our Orveoners - both personally and professionally and provide tailored benefits to support all of you, such as:

• Hybrid First Model 2-3 days per week in office, balancing virtual and face-to-face interactions.
• Work From Anywhere - Freedom to work three (3) weeks annually from the lo-cation of your choice.
• Complimentary Products - Free and discounted products on new releases and fan-favorites.
• Professional Development - Exposure to senior leadership, learning and development programs, and career advancement opportunities.
• Community Engagement - Volunteer opportunities in the communities in which we live and work.

US-Only:

• Health & Wellbeing Perks - Comprehensive medical, dental, vision, and lifestyle benefits.
• Time-Off - Generous PTO, 14 company-paid holidays, parental leave, and flexible Summer Fridays.
• 401(k) - Retirement plan through a 401(k) with 100% match on the first 4% contribution.

Other things to know!

• Pay Transparency - One of our values is Stark Honesty and the following represents a good faith estimate of the compensation range for this position.

At Orveon Global, we carefully consider a wide range of non-discriminatory factors when deter-mining salary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications.The pay range for this position is $68,000 - $104,000. Supplemented with all the amazing benefits above for full-time employees!

• Opportunities and Accommodations - Orveon is deeply committed to building a workplace and global community where inclusion is not only valued but prioritized. Find out more on our careers page.

BE AWARE OF FRAUD! Please be aware of potentially fraudulent job postings or suspicious recruiter activity by persons that are posing as Orveon Global Recruiters/HR. Please confirm that the person you are working with has an @orveonglobal.com email address. Additionally, Orveon Global does NOT request financial information or payments from candidates at any point during the hiring process. If you suspect fraudulent activity, please visit the Orveon Global Careers Site at to verify the posting and apply though our secure online portal.