We're looking for a creative and dynamic Social Media & Community Coordinator to join our team. In this role, you'll be responsible for building meaningful connections across TikTok and Instagram, creating engaging content, developing social strategies, and fostering a strong online community. You'll also collaborate with cross-functional teams to ensure customer experience (CX) needs are met during peak seasons.
RESPONSIBILITIES
Social Media & Content Creation
- Develop and execute social strategies across TikTok, Instagram, and other social channels as we grow, including posts, IG Stories, and TikTok trends.
- Create on-brand, high-quality content that aligns with our voice and resonates with our audience.
- Stay on top of social media trends and identify opportunities for creative growth.
Community Engagement
- Respond to comments, direct messages, and interactions across TikTok, Instagram, and beyond to foster authentic engagement.
- Monitor tagged content and identify user-generated content and creators for potential partnerships.
- Address and resolve challenges or opportunities that arise in social comments and private messages.
Cross-Functional Collaboration
- Aggregate community feedback to share with marketing, product, and operations teams.
- Work with marketing to align social voice with broader brand campaigns and CX communication.
Analytics & Insights
- Track social performance and engagement metrics to refine strategies and drive growth.
- Flag popular content, trends, and opportunities to internal teams for amplification.
Customer Experience Support
- Assist with CX-related inquiries via social media channels and email during high-demand periods.
- Provide product recommendations and educate customers about the brand's heritage and product benefits.
Skills & Experience
- 2+ years in social media management (TikTok and Instagram experience required).
- 1+ year in content creation, with a focus on video and trends.
- Experience building and nurturing online communities.
- Interest or experience in graphic design (Photoshop, Canva, etc.) is a plus
- High attention to detail with a creative, collaborative, and proactive mindset.
- Strong understanding of TikTok/IG trends and platform-specific best practices.
- Customer-focused with excellent written communication skills.
- Proficiency in social media analytics tools, Helpdesk services, and Shopify is a plus.