Corporate Traveler - Marketing Specialist - New York, NY - Corporate Traveler : Job Details

Marketing Specialist

A world where tech and people work collectively to make corporate travel simpler, faster and easier.

Corporate Traveler is one of Flight Centre Travel Group's (FCTG) most successful brands, globally. Our mission is to dominate the SME market, making the end-to-end travel experience faster, simpler and easier for our customers and to demonstrate ongoing value to decision-makers, travelers and bookers. We provide our customers with the perfect blend of personal, local service blended with our expert technology suite and the great choice and value which comes with being part of the FCTG family. For decades, we've been helping go-getter businesses grow through travel.

Corporate Traveler has offices across a global network that spans Australia, Canada, USA, UK, South Africa and New Zealand. The brand has been part of the Flight Centre Travel Group for more than 26 years and is a key contributor to the ongoing strength of FCTG's corporate travel division. Award winning, forward thinking and fun to work for - this is a business for people who love travel, are team players and customer service oriented.

To learn more about Corporate Traveler please click HERE

About The Opportunity

As the Marketing Specialist, you will be a results-driven marketer who thrives in fast-paced environments, brings innovative ideas to the table and is a key driver of our customer acquisition and engagement strategies. You'll be responsible for designing and executing data-driven marketing initiatives to increase awareness, generate leads, and convert prospects into sales-ready opportunities.

You'll collaborate closely with cross-functional teams, including regional leadership, digital marketing, content creators, and event managers, to ensure alignment on growth strategies. With a focus on both online and offline channels, you'll tailor campaigns to optimize impact across high-opportunity regions.

What success looks like:

* Creating personalized, scalable campaigns that seamlessly integrate with sales efforts.

* Delivering measurable ROI and actionable insights through continuous optimization.

* Consistently meeting or exceeding lead generation goals.

Key Responsibilities

Acquisition & Funnel Optimization

* Develop regional multi-channel growth strategies across paid search, social media, programmatic advertising, email campaigns, affiliate partnerships, and events to drive brand awareness and lead generation.

* Support landing page optimization, remarketing strategies, and conversion paths to improve engagement and reduce friction in the customer journey.

* Design lead nurturing campaigns to guide prospects through the funnel, converting MQLs (Marketing Qualified Leads) into SQLs (Sales Qualified Leads).

Collaboration & Campaign Execution

* Work closely with the Campaigns Manager, Events Manager, Partnerships Manager, and Global Digital Marketing Team to align on full-funnel, multi-channel strategies.

* Partner with content and digital teams to create high-impact assets, ensuring alignment with growth goals.

* Collaborate with event and partnership managers to drive awareness and leads through omnichannel campaigns.

Performance Analysis & Optimization

* Track and measure key performance metrics, including CPA, CAC, and lead conversion rates.

* Use analytics tools to evaluate campaign performance, providing actionable recommendations for improvement.

* Deliver regular performance reports to key stakeholders, translating data into clear business insights.

Regional Growth Strategy

* Tailor acquisition and engagement strategies to meet the unique needs of specific geographic markets.

* Partner with Regional General Managers (RGMs) and Directors of Sales to align growth marketing strategies with sales priorities and opportunities.

* Focus on localization, driving measurable growth in high-priority regions.

Experience & Qualifications

* Education: Bachelor's degree in Marketing, Business, or a related field.

* Experience:

* 3-5 years of hands-on experience in demand generation, growth marketing, lead generation, and digital strategy execution.

* Proven success in creating and managing event and partnership marketing campaigns.

* Technical Proficiency:

* Experience with Google Ads, LinkedIn, Facebook Ads Manager, and programmatic advertising tools.

* Hands-on experience with marketing automation platforms (e.g., HubSpot, Pardot) and CRM systems for lead nurturing and scoring.

* Analytical Skills:

* Strong ability to interpret data, evaluate campaign performance, and provide actionable insights.

* Proficiency in tools like Google Analytics, PowerBi, or other reporting platforms.

* Collaboration:

* Experience working with cross-functional teams (content, digital marketing, and sales) to execute campaigns aligned with business goals.

* Exceptional communication skills for project management and stakeholder engagement.

Work Perks! - What's in it for you:

FCTG is renowned internationally for having amazing perks and an even better culture. We understand that our people are our most valuable asset. It is the passion and dedication of our teams that keep the company on top of the industry ladder. It's also why we offer some great employee benefits and perks outside of the norm.

* Have fun: At the heart of everything we do at Flight Centre is a desire to have fun.

* Reward & Recognition: Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering - You'll have to experience it to believe it!

* Use your smarts: Our people use their quick thinking, expertise, and tenacity to always figure things out.

* Love for travel: We were founded by people who wanted to travel and want others to do the same. That passion is something you can't miss in our people or service.

* Personal connections: We are a big business founded on personal relationships.

* Diversity, Equity & Inclusion

* Diversity Day: paid leave to observe holiday or cultural celebration of your choice

* Employee Resource Groups (Racial Equity, Gender Equity, LGBTQ2IA+, Accessibility, Environmental Justice)

* DEI education

* Commitment to fair practices such as regular equity assessments and inclusive recruitment protocols

* A career, not a job: We offer genuine opportunities for people to grow and evolve

* We back our people all the way: We are strongly committed to supporting every single employee in their professional and personal development.

* Giving Back: Proud Corporate Social Responsibility program supporting nominated charities through volunteering and fundraising.

* Office Environmental Program

* Many of our offices are Leadership in Energy and Environmental Design (LEED) Gold certified buildings

* 1 Volunteer Day per Calendar Year

Benefits Include:

* Paid Time Off *

* Up to 15 Vacation Days accrued per year - prorated upon hire and increased by tenure after 2 years of employment (up to 25 days)

* 5 Sick Days accrued per year

* 3 Personal Days

* 1 Diversity Day

* 1 Volunteer Day

* 8 Recognized Holidays

* Travel perks/discounts

* Health & Wellness Programs and Employee Financial Wellness Services

* National/International Award Nights and Conferences

* Health benefits including, medical, dental, vision, gender affirming care, and fertility care

* Insurance including hospital indemnity, AD&D, critical illness, long-term and short-term disability

* Flexible Spending Accounts

* Employee Assistance Program

* 401k program with partial match

* Tuition Reimbursement Program

* Employee Share Plan - Ability to purchase company stock on Australian Stock Exchange with partial company match, subject to terms and conditions

* Global career opportunities in a network of brands and businesses

* Vacation, Personal, and Sick time accrual rates will vary based on full-time or part-time employee status. Recognized Holidays are either paid time off or, if required to work due to job requirements, holiday pay rate, and may vary depending on state.

#LI-DE1#CTUS#LI-Onsite

Location - New York, NY

This position is office based in New York City.

If this sounds like the opportunity you have been waiting for then APPLY NOW.

For this position, we anticipate offering an annual salary of $75,000. Base salary is dependent on relevant factors, including experience, geographic location, and job requirements.

We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.

Our number one philosophy? Our people. Flight Centre Travel Group USA's promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which truly reflects the diversity of our society.

We are an affirmative action and equal opportunity employer committed to providing a barrier-free pathway throughout our recruitment process. We welcome accommodation requests to help make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team at [email protected]