Creative Director - Turning Point Brands : Job Details

Turning Point Brands, Inc. (NYSE: TPB) is a leading manufacturer, marketer, and distributor of branded consumer products with active ingredients. We sell a wide range of products exclusively to adult consumers, from our iconic brands to our next generation products to fulfill evolving consumer preferences. Our three focus segments are led by our core, proprietary brands including Zig-Zag (rolling papers and wraps), Stoker's (looseleaf chew and moist snuff) along with our distribution platforms in NewGen. Our products are sold in over 215,000 retail outlets in North America and through our e-commerce platforms. Our businesses generate solid cash flow which we use to finance acquisitions, increase brand support, expand our distribution infrastructure, and strengthen our capital position.

Let's Build Great Experiences Together!

As a team of ambitious individuals, we strive to be the best at what we do. We have an entrepreneurial and creative approach to get the job done. Do you have a great attitude about life? Are you a great communicator with the ability to learn? Do you have tenacity, grit and are unafraid to fail? If you answered yes to these questions, we want you on our team!

About the job

The Creative Director will lead our creative team in developing and executing innovative and impactful marketing campaigns and branding initiatives across all company brands. This role requires a visionary leader with a keen eye for design, a deep understanding of consumer behavior, and the ability to translate strategic objectives into compelling visual content that aligns with our brand strategies. The Creative Director will collaborate with various departments, especially Brand Managers, to ensure our brands remain at the forefront of the market. Other duties as assigned by the supervisor.

• Develop and implement the overall creative strategy aligned with the company's business objectives.
• Lead, mentor, and inspire a team of designers and other creative professionals (e.g. copywriter).
• Stay updated on industry trends, competitive landscape, and emerging technologies to ensure the brand remains innovative and relevant.
• Brand Development:
  • Oversee the creation and evolution of brand guidelines to ensure consistency across all touchpoints.
  • Drive the development of integrated marketing campaigns, from concept to execution, that effectively communicate the brand's message and resonate with target audiences.
  • Collaborate with product development, marketing, and sales teams to align creative efforts with product launches and promotional activities.
• Project Management:
  • Manage multiple projects simultaneously, ensuring timely delivery of high-quality work.
  • Allocate resources effectively, balancing workloads and priorities to meet deadlines and budget constraints.
  • Coordinate with external agencies and vendors as needed to supplement in-house capabilities.
• Content Creation:
  • Oversee and support the production of digital, print, and multimedia content, including advertisements, social media graphics, packaging, and website design.
  • Ensure all creative output is on-brand, innovative, and meets the highest quality standards.
  • Conduct regular reviews and critiques of creative work to maintain a high level of excellence.
• Performance Analysis:
  • Monitor and analyze the performance of creative campaigns and initiatives.
  • Partner with Brand Managers and Digital Team to analyze data and feedback to optimize and refine creative strategies, ensuring continuous improvement and effectiveness.
  • Present creative concepts and campaign results to senior management and stakeholders.

Minimum Qualifications

• Bachelor's degree in Graphic Design, Marketing, Fine Arts or related field.
• Minimum 7-10 years of experience in a creative leadership role, preferably within the CPG industry.
• Proven track record of successful brand development and creative campaign execution.
• Strong portfolio showcasing a diverse range of creative projects.
• Excellent leadership, communication, and interpersonal skills.
• Ability to think strategically and execute creatively under tight deadlines.
• Proficiency in design software such as Adobe Creative Suite.
• Experience with digital marketing, including social media, email campaigns, and website design.
• Strong understanding of consumer behavior and market trends.
• Responsible for being knowledgeable of and acting in strict accordance with the requirements of all relevant laws, regulations, and Company policies.

Let's talk money and perks!

The pay range for this role is between $100,000 to $140,000 a year.

Turning Point Brands offers a competitive salary and benefits.

• 12 Paid Holidays
• PTO (Paid Time Off)
• 401K with company match
• Short Term Disability Insurance
• Basic Life Insurance
• Tuition Assistance
• DailyPay
• WFH Fridays!

Turning Point Brands is an equal opportunity employer. We hire qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected classes.