Creative Director, Organic Content - Tbwa Chiat/Day : Job Details

Hims & Hers Health, Inc. (better known as Hims & Hers) is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are revolutionizing telehealth for providers and their patients alike. Making personalized solutions accessible is of paramount importance to Hims & Hers and we are focused on continued innovation in this space. Hims & Hers offers nonprescription products and access to highly personalized prescription solutions for a variety of conditions related to mental health, sexual health, hair care, skincare, heart health, and more.

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS”. To learn more about the brand and offerings, you can visit hims.com and forhers.com.

We are seeking an experienced Creative Director, Organic Content to lead our talented organic content team, and report directly to our VP of Organic Creative. This role will oversee Art Directors, Videographers, Photographers, and AI Image Specialists, and will be instrumental in shaping and delivering impactful video and content strategies. You will collaborate closely with the Design Director to ensure our creative vision aligns with broader business objectives and drives engagement across all organic channels.

As Creative Director, you will lead the charge in producing YouTube content, content for our app ecosystem, blog assets, and organic social media. Your leadership will ensure that our content builds brand trust, engages our audiences, and sets a high bar for creativity and execution. This role requires strong experience in YouTube strategy and production, as well as a demonstrated ability to lead and inspire creative content teams.

This is a hybrid position. It will require days in the Brooklyn, NY Studio based on project needs.

• Strategic Leadership: Develop and execute creative strategies for organic content across YouTube, app ecosystems, blogs, and social media.
• Partner with the Design Director to align organic content with brand design, creative frameworks, and business goals.
• Creative Direction: Lead and inspire a multidisciplinary team of Art Directors, Videographers, Photographers, and AI Image Makers.
• Oversee the conceptualization, storyboarding, and execution of organic video and content initiatives.
• Ensure all content meets the highest standards of creativity, quality, and brand consistency.
• Team Management: Foster a collaborative and inspiring environment that encourages innovation and professional growth.
• Provide regular feedback, mentorship, and support to team members to ensure they excel in their roles.
• Content Production: Drive the end-to-end production of YouTube content, with a strong emphasis on strategic planning and audience engagement.
• Oversee the creation of video and still content for organic channels, including app, blog, and social media.
• Partner with internal teams (e.g., production, marketing, design) and external vendors as needed.
• Work closely with cross-functional teams, including marketing, production, and analytics, to align on KPIs and ensure content effectiveness.
• Advocate for the organic content team's vision, priorities, and successes to stakeholders and leadership.

• 10+ years of experience in creative roles, with at least 3 years in a leadership role managing multidisciplinary teams, including Art Directors, Videographers, and Photographers.
• Proven expertise in YouTube strategy and content production, including audience growth strategies, data-driven optimization, and deep knowledge of evolving platform trends and best practices.
• Strong background in video content creation, from concepting and scripting to directing and post-production, with an eye for high-quality storytelling and engagement.
• Experience leading teams in a fast-paced, high-volume creative environment, balancing strategic thinking with hands-on execution.
• Strong leadership and coaching skills, with the ability to inspire, mentor, and elevate a creative team to deliver best-in-class content.
• A strategic and analytical mindset, capable of connecting creative output to broader business objectives and audience insights.
• Exceptional communication and collaboration skills, with the ability to partner effectively across marketing, design, and production teams to drive alignment.
• Deep understanding of content performance metrics and analytics, with the ability to iterate and optimize based on data.
• Passion for innovation, creativity, and experimentation, with a drive to push the boundaries of organic content across multiple platforms.

• Experience with organic performance marketing and understanding how to optimize content for reach and retention.
• Experience managing external agencies, freelancers, or content partners to scale content production effectively.
• Familiarity with new and emerging content formats, including interactive, AI-driven, and UGC-based content.

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• Employee discounts on hims & hers & Apostrophe online products
• 401k benefits with employer matching contribution
• Offsite team retreats

We are focused on building a diverse and inclusive workforce. If you're excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.