Creator Strategist (Senior Account Executive, Influencer Marketing) - Access Brand Communications : Job Details

Our Influencer team is looking for a Creator Strategist!

The ideal candidate will be a team player who is extremely hard-working and responsible; someone who is digitally savvy, self-motivated, resourceful, culturally aware, and shows enthusiasm for the Influencer Marketing landscape. Should be knowledgeable of internet culture, have a strong understanding of the influencer landscape, and be enthusiastic about social media as a media channel that can drive business results, with a strong POV on what will drive this industry forward.

Access Brand Communications embraces a hybrid work model and seeks individuals who are comfortable working from our New York, San Francisco, or satellite offices for a portion of their workweek. We recognize the value of in-person interactions through intentional gatherings with teams, clients, or nearby colleagues and the collaborative spirit these moments foster, while prioritizing flexibility and personal well-being. We are committed to maintaining an inclusive work environment where employees can excel, both within the office and beyond.

• Ideate, price, pitch, and execute scaled, influencer campaigns across paid, earned, and shared media
• Strategic utilization of Influencer tools (including Tagger, CreatorIQ) and tech platforms for search and program management; recommendations for how tools can be used to improve efficiency, program learning
• Strong background in influencer cost components; and negotiation skills for services and budget
• Deep understanding of influencer metrics; ability to understand performance, predict performance, and suggest tactics for optimizing performance
• Ability to explain your clients' key business objectives, KPIs, and metrics
• Clear understanding of ROI and measurement tools to identify and evaluate influencers
• Understand clients' business goals and objectives and be able to connect them to Access' Influencer capabilities
• Maintain relationships with vendors, key stakeholders, clients, and influencer agents and managers
• Strong project management skills
• Monitor and keep abreast of industry news and trends report updates to team
• Mentor and manage junior team members

Salary Range: $60,000-85,000/yr

*Salary offered will be within range and based on years of experience

• BS/BA from an accredited college or university in communications, journalism, public relations, English, marketing, or a related field preferred or relevant work experience
• 2-4 years of experience in Influencer Marketing, public relations, and brand management in an agency or a non-agency setting
• Demonstrated experience and a passion for the influencer universe on all channels including Snapchat, Instagram, TikTok, and YouTube