CRM and Website Marketing Manager - Major Food Group - New York : Job Details

Major Food Group is hiring a CRM and Website Marketing Manager to join our corporate team!

We are seeking a dynamic and results-driven CRM and Website Marketing Manager to oversee and optimize our email and retargeting marketing strategies. The ideal candidate will have a deep understanding of digital marketing techniques, lifecycle communications and database segmentation for high response CRM programming. This role plays a crucial part in overseeing and enhancing the strategies and systems used to manage and analyze customer interactions and data throughout the customer lifecycle.

Major Food Group is a New York based hospitality company founded by Mario Carbone, Rich Torrisi and Jeff Zalaznick. From a small, intimate deli restaurant in Little Italy, MFG has evolved into a hospitality powerhouse creating iconic brands and gaining national and international attention for its singular style and culinary prowess.

RESPONSIBILITIES:

• Develop and implement CRM strategies to improve customer engagement, retention, and loyalty.
• Create personalized email marketing campaigns based on customer data and insights.
• Create and implement lead generation strategy and retargeting campaigns relevant to each MFG brand.
• Analyze guest data to understand preferences and trends, and use these insights to refine marketing strategies and improve guest experiences.
• Track and measure campaign performance, adjusting tactics based on key metrics like open rates, click-through rates, and conversion rates.
• Manage integration with reservation and data platforms and database/CRM platform to ensure database is current and complete
• Stay updated on the latest hospitality technology trends and innovations to keep CRM strategy current
• Set digital KPIs, holistically, and across digital (CRM, SEM, SEO and retargeting) campaigns, to ensure objectives are met.
• Work closely with website and digital marketing agencies to ensure objectives and strategies are clearly communicated and aligned.
• Crossfunctionally engage with regional / local teams to digitally support marketing strategies.
• Own and report on Google Analytics platforms, across all websites (GA4), Tag Manager (GTM). Search, (GSC) along with future digital evolution.
• Report on website, email and social campaign performance, incorporating external actions into reports
• Develop specific campaigns to create and maintain high levels of customer interaction; holiday (seasonal), newsletter, customer lifecycle
• Support activations and marketing initiatives, ensuring the digital component is accounted for - including custom branding, landing pages, pop-ups, etc
• Support website user experience (UX), evolving it to adapt to the guest experience.
• Leverage SEO across all brands, continually improving and maximizing branded SERP

REQUIREMENTS:

• Bachelor's degree in Marketing, Business, Communications, or a related field. Advanced certifications in digital marketing or web analytics are a plus.
• Minimum of 7 years experience in digital marketing, CRM and website management
• Experience working with digital agencies
• In-depth experience using CRM platforms and email marketing tools
• Experience interpreting analytics reports and producing actionable insights
• Proven results in effective campaign management and implementation leading to achieving set target objectives
• Ability to troubleshoot and work within multiple CMS and back end systems

BENEFITS:

• Competitive Salary
• Medical/Dental/Vision Insurance with Company subsidy
• Growth Opportunities
• Progressive Paid Time Off
• Parental Leave
• Tuition Reimbursement
• Generous Dining Allowance
• Unlimited Referral Program
• TransitChek Discount

Equal Employment Opportunity

Major Food Group considers applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. Major Food Group is an equal opportunity employer.