Customer Analytics Manager - First Federal : Job Details

The Customer Analytics Manager will be responsible for leveraging data and analytical techniques to understand customer behavior and drive business growth. They will work closely with cross-functional teams, including marketing, product management, and customer service, to provide actionable insights that enhance customer acquisition, retention and lifetime value. Essential Functions: Customer Segmentation Use analytics techniques to segment the customer base and develop strategies for each segment. Develop personas to support targeted marketing and product development strategies. Utilize customer data to segment customers into groups based on behaviors and preferences. Identify cross-sell and up-sell opportunities through customer behavior analysis. Partner with marketing, product and customer service teams to optimize customer experience. Data Analysis Analyze customer data from various sources to derive insights and trends on customer behavior and preferences. Provide data-driven re...Analytics, Manager, Customer Experience, Data Science, Customer Engagement, Marketing, Retail