CWM - Marcus by Goldman Sachs - SEO, Brand - Vice President - NYC - Goldman Sachs : Job Details

Consumer and Wealth Management (CWM)

Across Consumer and Wealth Management (CWM), Goldman Sachs helps empower clients and customers around the world reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our consumer business provides digital solutions for consumers to better spend, borrow, invest, and save. Across CWM, our growth is driven by a relentless focus on our people, our clients and leading-edge technology, data and design.

Consumer

The firms Consumer business, Marcus by Goldman Sachs, combines the entrepreneurial spirit of a startup with more than 150 years of experience. Today, we serve millions of customers across multiple products including lending, deposits, financial tools, and our partnership with Apple on Apple Card. We use innovative design, data, engineering and other core capabilities to provide customers with powerful tools and products that are grounded in value, transparency and simplicity. As we build a leading digital consumer bank and expand into new products and partnerships, we are looking for leaders and individual contributors to join our team.

Your Impact

Marcus by Goldman Sachs is looking for an experienced and passionate team member to grow one of our most critical traffic channels. As the head of SEO for Marcus, you will be responsible for leading a team and working cross-functionally to develop our technical and product SEO roadmap, and implementing changes site-wide across all Marcus products, content and marketing pages.

Responsibilities

• Develop and execute technical, linking and content SEO strategies across Marcus to drive organic growth through improved rankings, site traffic and engagement
• Analyze and report on SEO channel performance including traffic, keyword performance, site performance, site speed and competitive benchmarking
• Oversee SEO implementation across content, product and partnership sites
• Collaborate with Engineering and Product teams to ensure Marcus is optimized for SEO
• Prioritize learnings on SEO trends and developments to ensure our approach is adaptive
• Recommend improvements to our SEO tools, processes and workflows to create efficiencies
• Develop and train our Marketing and Product teams on SEO best practices including site and data architecture, URL structure, metadata, etc.
• Build and lead a best-in-class SEO team
• Evangelize SEO across Marcus and all Consumer

Skills & Qualifications

• 8+ experience with both technical and content SEO
• Demonstrated ability to drive results in a cross-functional environment
• Analytical and data-driven; experience with pulling SEO trends/insights
• Passionate about leading and developing teams
• Strategic and innovative thinker
• Skilled in web analytics tools (Adobe, Amplitude) and SEO tools (SEMRush, BrightEdge)
• Bachelors Degree

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world. We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at . Were committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more:

The Goldman Sachs Group, Inc., 2021. All rights reserved.Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity