Data Quality Analyst - GroupM : Job Details

DescriptionPosition at GroupM ChoreographGroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, EssenceMediacom, and Wavemaker. GroupM's portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com. Role Summary and Impact:GroupM's Data and Analytics team is proud to be a trusted data partner to PlayStation, a global leader in interactive entertainment. Embedded directly into PlayStation's internal Data & Analytics team, we empower their marketing and advertising initiatives by managing a complex global database, ensuring data quality, and developing bespoke tools. Our expertise in data quality management, tool development, and API integration ensures the accuracy and accessibility of critical information. This data-driven approach fuels PlayStation's strategic decision-making and marketing success!We are hiring for a Data Quality Analyst to join the team, focused on monitoring the quality of data entry into custom planning tools. You'll collaborate with planning, activation, and strategy teams to ensure adherence to data entry protocols (taxonomy, media spend, account integrations) to uphold proper hygiene for efficient data harmonization, and provide ongoing training and support as needed. Additionally, you'll serve as a customer support representative, addressing data-related inquiries and troubleshooting issues.Please note: This hybrid position requires regular in-office presence. We are only considering candidates based in the New York tri-state area or Chicago.Responsibilities:

• Data Quality Management:
  • Monitor the data entry process, ensuring the accuracy and completeness of information (such as campaign and placement names) both in planning tools and in platforms such as TTD, DV360, Meta, X, and Amazon.
  • Identify and address data inconsistencies or errors, collaborating with data engineers to implement technical fixes and improvements.
  • Ensure planning and activations are reporting on all offline and digital media direct buys.Record all results of all tests and map them to the correct campaigns.
  • Work with teams to resolve data discrepancies in media platforms and/or within internal applications.
• Collaboration and Communication:
  • Collaborate with planning, activation and strategy teams to ensure smooth data flow and adherence to established protocols.
  • Build strong relationships with stakeholders through proactive communication and support.
• Reporting and Support:
  • Provide regular reports on the overall health and performance of the data system. Keep engineering teams informed about recurring issues or areas for improvement, providing guidance and feedback.
  • Act as the first point of contact for data-related inquiries from both PlayStation and internal teams.
  • Provide customer support in Slack channels and Wrike to both PlayStation and EssenceMediacom teams.
• Training and Education:
  • Develop and deliver training programs to educate planning, activation, and strategy teams on data entry best practices, the importance of data quality, and how data is used for reporting and analysis.

Qualifications:

• Must have a deep understanding of both programmatic (DV360, Campaign Manager, Meta) and traditional media operations, including campaign booking processes.
• Previous experience in agency settings, ideally in ad ops or a similar role with exposure to media planning and campaign execution.
• Experience with data platforms such as BigQuery, Snowflake, Looker, and Domo.
  • Knowledge of SQL is a plus, as it can facilitate data investigation and troubleshooting.
• Excellent communication and interpersonal skills, with the ability to build relationships, explain technical concepts clearly, and provide empathetic support.
• Strong organizational skills and attention to detail are essential for managing data quality and providing effective customer support.
• A proactive approach to identifying and addressing data issues, with a focus on finding solutions and implementing improvements.

Life at GroupM:Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) ###-#### and let us know the nature of your request and your contact information.The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.