Data Scientist - Marketing/Advertising - Redolent Infotech Pvt. : Job Details

Data Scientist - Marketing/Advertising

Redolent Infotech Pvt.

Job Location : all cities,CA, USA

Posted on : 2024-11-11T17:14:56Z

Job Description :

One of our direct clients is urgently looking for a Data Scientist @ San Bruno, CA

TITLE: Data Scientist - Marketing/Advertising

LOCATION: San Bruno, CA

Duration: 6 to 12+ Months

Client inputs

  • Marketing Mix model or media experience
  • Strong Python programming
  • Good statistical background
  • PhD degree preferred (not must)
  • Past experience with Media Analytics company is desired
  • A/B testing a plus

Description:

We are seeking an experienced data science individual contributor to enable deep insights and capabilities to our clients through advanced analytics and machine learning techniques (e.g. predictive modeling, segmentation, etc).

Responsibilities:

  • Perform hands-on modeling and complex analyses using Python, SQL and/or R.
  • Build and enhance media mix models to connect the impact of marketing tactics and business short-term and long-term outcomes.
  • Run optimization and simulation scenarios to help provide the marketing investment and allocation recommendations to Marketing leadership and CMO.
  • Present media mix insights to different levels of senior clients.
  • Explain complex modeling approaches in simple terms and develop compelling narratives that connect modeling results with business problems.
  • Partner with cross-functional teams to streamline data science solutions.
  • Integrate disparate data sources and leverage state-of-the-art analytics best practices in order to deliver integrated actionable insights to partners and senior leadership around digital marketing optimization.

    • Minimum Qualifications:

    • Master's degree in statistics, economics, operations research, engineering, or related field.
    • 6+ years of industry experience in data science, measurement, marketing strategy & analytics.
    • Strong communication skills to ‘tell a story' that provides insight into the business.
    • Proficient coding skills (SQL/Python/R) and database knowledge.
    • Extensive experience with predictive modeling algorithms.
    • Strong project management skills, including managing technical resources and multiple priorities & milestones.
    • You have a passion for working in a fast-paced agile environment.
    • A collaborative mindset and sense of curiosity.

    Preferred Qualifications:

    • PhD degree in Statistics, Economics, Operations Research, or related field.
    • Experienced in building market mix and multi-touch attribution models.
    • Experience with advertising, measurement, and/or digital marketing analytics.
    • Experience with advertising technology platforms: Ad servers, DSPs, DMPs, etc.
    • Advanced programming skills with experience of creating Python modules.
    • Experience with A/B and Multivariate test design and implementation.
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