DeFi Product Marketing Lead / Manager - Jobot : Job Details

Well-funded crypto startup is looking for a Product Marketing Lead to join their growing team!This Jobot Job is hosted by: Sydney WeaverAre you a fit? Easy Apply now by clicking the Apply buttonand sending us your resume.Salary: $100,000 - $175,000 per yearA bit about us:Are you a Product Marketing Lead ready to take your career to the next level? Join a growing DeFi startup funded by a handful of well-know VC firms! As an integral part of their team, you will connect product value with customer needs, driving demand, and enabling sales success. This position requires a strategic thinker with a hands-on approach to market research, go-to-market execution, and content development. Your role is critical in distilling complex ideas into clear, engaging copy, positioning you at the heart of their journey to revolutionize the crypto space.Why join us?

• 100% Remote (US and Canada based only)
• Base salary + token package.
• Great health benefits package, PTO / Vacation, 401K + match
• Great culture, innovative team, and growth opportunity
• Opportunity to make a high impact on both the company's product and as well as the industry at large.

Job DetailsResponsibilities

• Conduct market research to identify customer needs, industry trends, and competitive insights.
• Analyze product performance and customer feedback to inform product improvements and strategy.
• Develop and execute GTM plans for product launches and updates, ensuring cohesive messaging and positioning.
• Create compelling content, including whitepapers, case studies, blog posts, and sales materials, to showcase product value.
• Support product adoption post-launch and help drive growth (e.g., adoption campaigns, feature releases).
• Monitor and analyze performance metrics, making data-driven adjustments to optimize strategies and meet business goals.
• Build strong relationships with customers to gather insights, create success stories, and foster advocacy.
• Act as a bridge between product, sales, and marketing teams to ensure alignment.
• Equip the Sales team with tools, training, and resources to effectively communicate product benefits and drive adoption.
• Partner with Marketing to execute campaigns that generate product awareness, demand, and leads across multiple channels.

Qualifications

• 5+ years of experience in product management or product marketing position
• Minimum of 3 years of experience working in the crypto / DeFi industry (preferably at a high-growth startup)
• Bachelor's in English, Communications, Journalism, Marketing, Finance, or equivalent
• Proven track record of leading full-cycle product marketing initiatives including research, GTM strategy, content development, sales enablement, customer engagement, KPIs, etc.
• Strong understanding of blockchain technology, decentralized finance (DeFi), and the tokenization of real-world assets.
• Utilize various channels, including digital marketing, events, and partnerships, to promote products.
• Big plus if background in product management and product marketing in the crypto space

Interested in hearing more? Easy Apply now by clicking the Apply button.