Role: Director - Digital Product Design, Agent Acquisition @ F100 InsureTech with diverse, friendly culture NOTE: this role is an even mix of Product Design and Marketing/Brand DesignLocation: hybrid in NYC, onsite 3x/week (Tues-Thurs) About our client:Picture this - a heart-led and empathy-focused company that's pushing the boundaries of tech and innovation, always pushing for the next big thing - that's also a venerable, 200-year-old, F100 InsureTech company, with incredible resources, culture, and support of their employees!Diversity and humanity are deeply rooted values in their company culture, and they care deeply about their employees and their user base. They have incredible benefits - including great health coverage, 6 month parental leave, and a pension, to name a few highlights. They have been named one of Fortune's World's Most Admired Companies , are in the top 50 companies in Forbes' 2024 America's Best Employers for Diversity , and received a score of 100 on the Human Rights Campaign Foundation's 2023-2024 Corporate Equality Index . As they are not owned by shareholders but rather owned by their policyowners themselves - they don't answer to Wall Street. So, they can truly take their time to invest in long-term projects that will fundamentally benefit their millions of users, as opposed to just getting things out the door for short-term profits to please their shareholders. So it's a really wonderful headspace to create in!They are in the midst of massive growth and expansion, both building out a bevy of 0 to 1 products as well as innovating on their legacy products, so it's a great time to get in the door to build impactful products at a massive scale.About the role:They're looking for an energetic, proactive Director of Product Design, Field Operations - which is their team that attracts and recruits financial agents and advisors to join their company - for their Center of Excellence within the Marketing team. You'll execute a strategic vision across end-to-end product design and marketing for a portfolio of digital experience in the Field Operations department, focusing on products that facilitate the successful hiring and onboarding of new agents and advisors.This is not largely a hands-on role, although they do want someone from a Design background who can work in Figma as needed. You'll be tasked with directing the work of at least one design firm, and ensuring that their work is high-quality in its aesthetics and execution, while meeting company objectives, and you'll be running design crits for these agencies and, perhaps down the road, internal teams. There are no direct reports in this role, at least to start, but this is a leadership role all the same, in that you'll be leading by influence, overseeing 1 or more design firms' work, and driving initiatives from the top levels by way of the strategic partnerships you'll forge with x-functional stakeholders across the company. If Marketing and Human Resources had a baby gives you a good idea of the nature of these products - meaning, you'll be overseeing the creation of both:
- compelling, visually arresting marketing websites to attract and engage new potential hires
and
- And the heavy-duty product design behind those sites - complex forms submission and progress tracking, applications, data collection, etc.
Their agents are, in many ways, small business owners within the company, so the work you oversee is necessary to set up agents up for success through a highly engaging, immersive, multi-channel experience - while streamlining onboarding, training, and licensing processes.This role isn't just about aesthetics-although that's also a part of it. It's about weaving trust, clarity, and empathy into their digital experiences. Our client believes in ensuring user accessibility and inclusivity throughout all digital journeys, and you'll be entrusted to work on upholding this mission in every user touchpoint.Who's an ideal candidate for them? They are very open to folks who come from InsureTech, financial services, healthcare and other highly regulated spaces and have led Design at scale (ie: millions of users, ideally). They're also open to agency-side folks who have significantly worked in the sorts of industries listed above. They're considering people at the Art Director, Associate Creative Director, Design Director, and Design Director-levels for this role. What you'll do:Design and UX strategy•Direct UX strategy and product design: Proactively lead processes for UX strategy using human-centered design methodologies, ensuring it meets both business and user needs•Manage agencies and contractors: Manage multiple agency partners, to ensure they're fulfilling the company's vision and strategy, are adhering to UX best practices, are utilizing components and Design Systems accurately and effectively, and are executing pixel-perfect designs to spec•Ensure better experiences and processes for field operations: Partner on research with design strategy, UX research, and other insights teams (quant and qual) that support product design and marketing projects•Tell your design story through compelling visualizations: Use visualizations to articulate the design direction, experience strategy, and research in a variety of storytelling deliverables, including blueprints, personas, prototypes, and more•Lead meetings and be an expert in industry reporting: Lead reviews and reporting on advancements and emerging industry trends in application design within insurance and financial servicesDesign ops and interaction design•Visionary leadership for design ops: Establish clear workflows, processes, and goals for design ops teams to enable consistent deliveries for implementation as part of scaled agile processes•Manage design roadmaps: Define and manage a design roadmap, backlog, and QA processes that integrates with product management•Blend thoughtful design with scalability: Balancecost/benefit of product design projects by blending out-of-the-box platforms, or common front-end libraries with the company's design system and CMS (content management systems). Develop execution and implementation strategies (e.g., style sheets, tokenization) that prioritize efficiency, scalability, and delivery of experiences, especially for MVP milestones •Improve the caliber of field operations: Collaborate with design peers to continually improve the quality of interactions, experiences, and product design•Champion inclusivity/accessibility: Ensure inclusivity/accessibility in every step of the agent/advisor journey and experiences •Advocate for quality marketing through training: Deliver quality immersive experiences, including career education, recruiting, evaluation, training, and other related experiences •Make refining experiences a best practice: Continually test and improve experiences associated with highly regulated business operations, including form design, progressive disclosure, wayfinding, workflows, and dashboardsLeadership and collaboration•Embody the values of the team: Be an engaged, proactive product design leader and manage the creation of wireframes, user flows, mock-ups, prototypes, layouts, and UI elements across desktop, mobile, and other viewports•Be a passionate advocate of your work: Develop and deliver presentations for senior leadership, and lead team meetings, workshops, and brainstorming sessions•Partner with senior leadership for MVP delivery: Partner widely with department and program leadership, implementation managers, product managers and owners, engineering, and others in the large-scale, multi-year implementation and in-year accelerated MVP deliveryYou should have:•Portfolio is required - ideally with case studies demonstrating experience in at least one highly regulated industry (ie: InsureTech, Financial Services, Healthcare, HR/HCM, Real Estate)•Expertise in Design Principles: Strong understanding of human-centered design principles, interaction design, visual design, and user experience.•Education: A bachelor's in a relevant field such as Design, Interaction Design, Fine arts, or a related discipline (Master's degree preferred). Equivalent practical experience will also be considered.Your design experience:•10+ years in product design or UX/UI of complex multi-persona-facing experiences•Preferably some experience in a leadership role, which could mean people leadership and/or leading by influence / stakeholder management, etc.•Experience managing user/design research and testing•Experience managing usability analysis•Experience with managing multiple projects in a fast-paced, deadline-driven environment•Mastery of design and prototyping tools (e.g., Figma, Adobe Creative Suite) and digital whiteboard/facilitation tools (e.g., Figjam, Miro)•Understanding of platforms & tools for project management, research / usability testing tools (e.g., Usertesting), experience/session monitoring tools (e.g., ContentSquare), and technical tools and platforms•Advanced skills in design for and evaluating accessibility within industry standards (WCAG and ADA)And if you have this we really want to hear from you:•Experience delivering in Life Insurance, financial services, or other highly regulated industry for complex workflows and marketing related experiences•Ability to articulate with stakeholders and push projects forward•Strong problem-solving skills and the ability to think analytically and systemicallyCompensation:Salary Range: $140,000 - $200,000 + annual bonus incentiveGenerous benefits include 401K match, pension, career development, tuition reimbursement, fertility benefits, parental benefits whether through birth, adoption, foster care, or surrogacy, wellness benefits including onsite amenities
