Digital Advertising Campaign Director - Anonymous Company Profile : Job Details

About Us: We are a leading direct-response fundraising agency committed to helping nonprofits achieve their fundraising goals through innovative and data-driven strategies. We specialize in creating and executing multi-channel campaigns that drive engagement and maximize revenue. We are looking for a visionary Digital Advertising Campaign Director to build and lead a team dedicated to providing top-tier digital advertising services to our nonprofit clients.

Job Summary: The Digital Advertising Campaign Director will be responsible for establishing, managing, and growing a digital advertising team focused on delivering high-impact campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others. This role requires a strategic thinker with a deep understanding of digital marketing, direct response fundraising, and team leadership. The ideal candidate will have a proven track record in driving successful digital ad campaigns, experience in the nonprofit sector, and working knowledge of Google Ad Grants.

Key Responsibilities:

Team Building & Leadership:

• Recruit, train, and mentor a high-performing digital advertising team, including campaign managers, ad specialists, data analysts, graphic designers and copy writers.
• Foster a collaborative and innovative team culture, ensuring continuous learning and development.

Campaign Strategy & Execution:

• Develop and implement comprehensive digital advertising strategies tailored to the unique needs of nonprofit clients.
• Oversee the creation, execution, and optimization of digital ad campaigns across various platforms, ensuring alignment with clients' fundraising goals.
• Work closely with creative, content, and analytics teams to ensure cohesive campaign execution.

Client Management:

• Act as the primary point of contact for clients, providing strategic guidance and campaign insights.
• Regularly update clients on campaign performance, making data-driven recommendations for optimizations and future strategies.
• Ensure high levels of client satisfaction and retention by delivering measurable results.

Data & Analytics:

• Utilize advanced data analytics to track, measure, and report on campaign performance.
• Lead the development of data-driven audience segmentation and targeting strategies.
• Continuously analyze and optimize campaigns based on performance metrics, industry trends, and client feedback.

Innovation & Growth:

• Stay ahead of digital marketing trends and technologies, incorporating the latest best practices into campaigns.
• Identify opportunities for service expansion and new revenue streams within the digital advertising domain.
• Drive innovation within the team by exploring new platforms, tools, and techniques that can enhance campaign effectiveness.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree preferred.
• 7+ years of experience in digital advertising, with a focus on direct response campaigns.
• Proven experience in the nonprofit sector, particularly in fundraising.
• Strong leadership skills with experience in building and managing teams.
• Expertise in Google Ads, Facebook Ads, LinkedIn Ads, and other major advertising platforms.
• Working knowledge of Google Ad Grants is required; proficiency is a plus.
• Proficiency in data analytics and performance tracking tools (e.g., Google Analytics, Meta Ads Manager, etc.).
• Excellent communication and client management skills.
• Ability to think strategically and creatively in a fast-paced environment.
• Familiarity with CRM systems and marketing automation tools is a plus.

Why Join Us?

• Opportunity to make a meaningful impact by supporting nonprofits in achieving their missions.
• A dynamic and collaborative work environment that encourages innovation and professional growth.
• Competitive salary and benefits package, including health insurance, retirement plans, and professional development opportunities.