Digital Advertising Manager - Robert Half : Job Details

Role: Digital Advertising Manager

Location: Onsite 5 days a week in White Plains, NY

Salary: Up to $140K

About Us:

We are a well -known retail brand dedicated to driving growth and innovation in a competitive market. As we continue to expand, we're looking for a Digital Advertising Manager to own and optimize our digital ad strategy across programmatic, affiliate, and emerging media channels.

Role Overview:

As the Digital Advertising Manager, you'll play a pivotal role in shaping and executing our digital advertising efforts. You'll focus on programmatic and affiliate marketing, leveraging your expertise in CTV, OTT, display, digital audio, and affiliate platforms to drive measurable results. While you'll collaborate with an agency, you'll also be hands-on keyboard, taking ownership of campaigns, analyzing data, and implementing informed optimization strategies to meet and exceed KPIs.

What You'll Do:

• Lead the execution and optimization of programmatic and affiliate campaigns across CTV, OTT, display, digital audio, and affiliate channels.
• Collaborate with an external agency while maintaining full hands-on control of campaigns to ensure alignment with business objectives.
• Monitor, analyze, and optimize campaign performance, using data to inform strategic decisions and improve ROI.
• Develop and implement strategies to grow affiliate partnerships and expand the reach of programmatic efforts.
• Build detailed performance reports and provide insights and actionable recommendations to key stakeholders.
• Stay on top of platform trends, updates, and industry best practices to ensure campaigns are cutting-edge and effective.
• Work closely with internal teams, including marketing, creative, and analytics, to ensure cohesive campaigns and seamless execution.

What You Bring:

• 4+ years of experience in digital advertising, with a strong focus on programmatic and affiliate marketing.
• Deep knowledge of CTV, OTT, display, digital audio, and affiliate platforms and how to effectively use them to achieve business goals.
• Proven ability to analyze campaign performance, identify areas for improvement, and implement data-driven optimizations.
• Hands-on experience managing campaigns directly within ad platforms (e.g., The Trade Desk, Google DV360, or other DSPs, affiliate networks).
• Strong understanding of key performance metrics and the ability to tie performance to broader business goals.
• Exceptional attention to detail, with a highly analytical mindset and a love for data-driven decision-making.
• Ability to manage agency relationships while maintaining ownership over execution and performance.
• Excellent communication skills, with the ability to clearly explain complex data insights to stakeholders.

Preferred Qualifications:

• Experience in retail or e-commerce environments.
• Familiarity with attribution models, cross-channel reporting, and tools like Google Analytics, Tableau, or similar platforms.
• A track record of success optimizing campaigns for both direct response and brand awareness objectives.

Why Join Us?

• Play a critical role in shaping our digital advertising strategy.
• Work in a collaborative, fast-paced environment with significant autonomy.
• Competitive compensation and benefits, with opportunities for professional growth.
• Be part of a team that values innovation, data-driven decision-making, and measurable results.

Apply Today:

If you're a data-driven marketer with a passion for programmatic and affiliate advertising and a proven track record of optimizing campaigns for success, we'd love to hear from you!