DIGITAL ADVERTISING SPECIALIST - Sonny's Enterprises : Job Details

Overview:

The Digital Advertising Specialist is responsible for each clients digital advertising strategy. This position will guide campaigns and content strategy, and handle the day-to-day operations of digital advertising. The candidate must be prepared for a fast-paced environment and be comfortable making decisions.

• On-boarding new clients, setting goals, and setting up ad strategy.
• Creating Customer Journey and Ad Funnels.
• Planning and executing digital ad campaigns.
• Optimizing campaigns for max results.
• Measuring and reporting the performance of the campaigns to clients with monthly video report calls.
• Setting up a Facebook Business Manager Account and delegating access.
• Screen share support calls with clients to link accounts and delegate appropriate account access.
• Setting up various Facebook, Google Performance Max and Local Search Ad campaigns.
• Google analytics and pixel/tag-based retargeting for ad campaigns.
• Other duties as assigned.

• Bachelor's degree in marketing or a related field; or equivalent experience and certification.
• 2+ years of experience in digital campaign management.
• Demonstrated analytical and organizational skills.
• Excellent critical thinking, writing, and verbal skills.
• Proficient with Facebook Business and Ads Manager, Google Analytics, Google Ads Manager, Yelp Advertising. Certification in Google Analytics, Google Ads, Facebook, is a plus.
• A solid understanding of SEO factors that impact a sites ranking potential, including quality content, keyword focus, URL structure, title tags, meta descriptions, [h] tags, image alt. text.

Sonny's Enterprises is the world's largest manufacturer of conveyorized car wash equipment, parts, and supplies. We are the industry leader, recognized and awarded by the International Car Wash Association for innovating new technologies to advance the industry with products proudly designed and built in the USA. Our culture thrives on finding new and better ways to accelerate whats next. We embrace change and the opportunity it produces to maximize the potential of our most valuable resource our PEOPLE! We invite you to explore our opportunities and grow your career with us.

We offer 100% employer paid medical plan. Other optional benefit programs are available to our employees and their families which include: 401(k) match, additional medical plans, dental, vision, flex spending account, short-term and long-term disability & life insurance coverage.

EEO Statement

Equal Opportunity Employer

Sonnys is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws.

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