Digital Communications Manager - Bigelow Laboratory for Ocean Sciences : Job Details

OverviewBigelow Laboratory for Ocean Sciences is searching for a talented digital communications manager who will own the digital aspects of our institutional marketing and communications and help take them to the next level.This person will transform our communications into compelling digital content, manage the deployment of this content, and track the impact of that content across all our digital channels - including our website, social media, newsletters, and other promotional materials including web banners. Your work would play a critical role at Bigelow Laboratory - a nonprofit research institute that uses innovative approaches at the frontiers of science to study the foundation of global ocean health and unlock its potential to improve the future for all life on our planet. Most of the organisms we study are microscopic in size, but their influence and potential are unmatched. In addition to creating half of the oxygen we breathe they sustain all life in the sea. No plankton = no whales!This is a hybrid position, and candidates will ideally be located (or be willing to relocate) within driving distance of Bigelow Laboratory's beautiful, state-of-the-art campus in East Boothbay, Maine.This is a full-time role that offers competitive compensation commensurate with experience and a full benefits package. Local travel may occasionally be required. Hours are typically regular and constitute a 37.5-hour workweek, but some additional, evening, and weekend work may be required due to events, deadlines, or other timely reasons. The salary band for this position is $72,000 - $82,000.Key responsibilities include:Find opportunities (and gather relevant assets) to celebrate our laboratory's science, culture, and community engagement through posts across each of our social channels. Track and leverage data across social channels, website traffic, and, occasionally, ads, with an eye to better understanding the user experience and how to better reach specific audiences.Manage our institution's digital assets, including imagery and video libraries as well as collateral.Craft and execute a paid search strategy for specific aspects of our laboratory's services.Ensure that our website and other practices adhere to the most up-to-date SEO optimization strategiesCapture and edit photo/audio/video content and post it to our website, social, and YouTube channels.Execute basic graphic design tasks that meet a high professional standard, including marketing emails and other promotional materials.Help maintain a content calendar shared among the team, which includes a director of communications and a lead science writer/public relations manager.Consistently apply Bigelow Laboratory's brand voice and visuals to diverse communications and help ensure that others do the sameEdit and proofread to ensure the highest quality and accuracy standards are metTo be qualified for this opportunity, you must have:5+ of marketing communications experience with website and social media experience Bachelor's degree in marketing, communications, or other relevant fieldProficiency with social media posting services, like HootsuiteFamiliarity with project management applications, like Asana is a plusExperience in in Adobe suite of productsDesign background a plusPhoto/video/audio editing capabilitiesExperience running data and analytics for social media, website usage, and ads.Knowledge of marine biology, molecular techniques, and/or other relevant ocean research is helpful, but not requiredFamiliarity with Google ads and SEO best practices.Communications experience with nonprofit or other mission-driven organization is highly preferredPassion for science and its ability to help us understand, sustainably use, and care for the oceanApplyIf your experience aligns with the responsibilities and requirements outlined above, we strongly encourage you to apply online for this exciting opportunity on our team. To do so, please upload your cover letter, resume, and the five marketing communications samples that best illustrate your fit for this role. For each work sample, please briefly explain your specific contributions and the roles of any others involved. You're also welcome to include a link to your portfolio site in addition to the five examples provided.For full consideration, the application should be received by January 19, 2025. Review of applicants will begin immediately thereafter.Individuals seeking more information about this position or needing to request an accommodation, please contact [email protected] or (207) ###-####, ext. 107.Working at Bigelow LaboratoryBigelow Laboratory is an inclusive community of scientists from around the world that welcomes and supports diverse opinions and cultures. Bigelow Laboratory for Ocean Sciences strives to maintain an environment that allows our employees to flourish through respectful, inclusive, and equitable treatment of others. We believe there is power in embracing the full diversity of humanity to advance science and are committed to supporting each other as individuals worthy of respect. Bigelow Laboratory is an Equal Opportunity/Affirmative Action Employer.